Corporations are better managed than ever, but they’re also less capable of delivering the breakthroughs that change our world for the better. They are too often focused on efficiency instead of resiliency. They optimize for safety, predictability, and to protect the status quo. Their focus on capital efficiency leads them to engage in an illusion of innovation: activity that feels like innovation but leads to value destruction and stasis, not creation and progress.
In his new book, The Illusion of Innovation: Escape “Efficiency” and Unleash Radical Progress, Elliott Parker, CEO of High Alpha Innovation, shares a range of examples from science, history, nature, and adventure whose lessons can help corporations address important problems while building resiliency.
Join us on May 7 at 12pm ET for a book discussion with Elliott. During this fireside chat, Elliott will share:
- What is the “illusion of innovation” that so many corporations fall into?
- What is impacting the current pace of innovation?
- How can corporations address the efficiency trap and increase the impact of their innovation efforts?
Following the discussion there will be a live Q&A session. Attendees – and particularly active contributors – will be entered to win a copy of the book.
Speaker Bio
Elliott Parker, CEO of High Alpha Innovation
Elliott Parker is founder and CEO of High Alpha Innovation, a venture builder that partners with corporations, universities, and entrepreneurs to co-create startups that solve compelling problems. He built his career in strategy consulting at Innosight, the firm founded by Clayton Christensen, in corporate venturing, and as an entrepreneur bringing new ideas to market. To date, he has launched over 40 venture-backed startups. Elliott earned a B.S. in Finance from BYU and an M.B.A. from the UCLA Anderson School of Management. Elliott is the author of The Illusion of Innovation: Escape “Efficiency” and Capture Radical Progress, published in April 2024.
