Press Information

Company Overview
InnoLead is a fast-growing publishing and events company that helps the world’s largest companies build their competitive advantage. Since 2013, InnoLead has built the largest community of corporate innovation, strategy, and R&D professionals from both public and private companies, helping these professionals to strengthen their innovation programs; connect with useful resources, solutions, and vendors; and engage with peers inside innovative labs and workplaces around the globe. For more information about InnoLead membership and events, visit or follow us on Twitter, LinkedIn, Instagram, and Facebook.

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Notable Coverage

The Outlook for Electric Vehicles (Video)

TD Ameritrade Network, August 10, 2021

“Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Scott Kirsner, CEO of InnoLead, a media and events company focused on Chief Innovation Officers, senior R&D execs, and intrapreneurs at large organizations who are responsible for making change happen.”

Untold Stories of Innovation podcast, May 31, 2021

“Measuring innovation is key to achieving tangible results. Establishing viable innovation metrics is essential to bringing leaders on board, lining up the resources and attracting the talented colleagues you need to turn ideas into done deals. But many teams are still confused about what metrics to use, and which ones to avoid.”

Forbes, April 14, 2021

“Innovators love ideas, and Chief Financial Officers love metrics. But if you try to shrink-wrap your most promising ideas in a nice, tight layer of metrics too early, you’ll suffocate them.”

Harvard Business Review, March 31, 2021

Why Business Innovation is More Critical Than Ever (Video)

Yahoo Finance, March 5, 2021

“Startups need to live in the future. They create roadmaps, build products and continually upgrade them with an eye on next year — or even a few years out. Big companies, often the target customers for startups, live in a much more near-term world. They buy technologies that can solve problems they know about today, rather than those they may face a couple bends down the road. In other words, they’re driving a Dodge, and most tech entrepreneurs are driving a DeLorean equipped with a flux-capacitor.”

TechCrunch, November 13, 2020

“The mission from Day One has always been, let’s put content out there about some of the best practices if you’re trying to innovate in a big company, and sometimes the worst practices — the stuff that gets shut down, or that doesn’t really go anywhere.”

A Sherpa’s Guide to Innovation podcast, November 11, 2020

“Any time the fire alarm klaxons are blaring, it’s hard to plan for the future. That has put the innovation, research and development and advanced concepts groups in many organizations under pressure. While everyone else is scrambling to support next week’s priorities and continuing operations, innovation-oriented teams face questions about their true value.”

UPS Latitudes, October 9, 2020

“Innovation labs, technology scouting outposts, and accelerator programs to invest in startups have become ubiquitous in large companies, as have regularly-scheduled hackathons or idea challenges that invite employees to develop and pitch new ideas. Yet, in some companies, all of that activity adds up to nothing more than “innovation theater.” In others, it actually yields a stream of internal improvements; new products and services; experiments with different business models; and investments in fledgling companies that are connecting with new customer segments. What’s different in these two groups?”

Harvard Business Review, November 29, 2019

“The report from InnoLead looks at the top 15 cities around the globe (excluding cities in North America) that are helping to promote innovation. To make its rankings, the website took into consideration factors like the presence of startups and venture capital funding, nearby top-notch universities, corporate headquarters of large companies, the presence of incubators and accelerator programs, the economic competitiveness of the country, and government support for entrepreneurship, venture capital, and innovation infrastructure.”

Fast Company, May 30, 2019

“InnoLead, the Boston-based information provider that assists large companies in innovating faster, smarter, and cheaper. InnoLead regularly tours executives inside these labs, as part of their Field Study series….[InnoLead] has been researching the traits of highly successful labs – and the pitfalls to avoid when building them.”

Forbes, November 20, 2018

“I recently had the pleasure of interviewing Jon McNeill at the InnoLead Impact 2018 conference. McNeill is perhaps best known for becoming Lyft’s Chief Operating Officer earlier this year, and before that for his role at Tesla as the company’s President of Global Sales, Marketing, Delivery & Service. But before moving out to Silicon Valley, he was one of Boston’s most well-known startup founders and company leaders.”

Forbes, November 7, 2018

“Research from InnoLead found that the vast majority of corporate innovation executives see measuring innovation as critical, but differences exist on what or even how to measure it….InnoLead’s research found that most large companies simplify the challenge of measuring innovation by focusing on two types of data: activity metrics and impact metrics.”

Inc., March 6, 2018

“InnoLead, which, as the name implies, is a magazine and website focused on innovation in large companies, has just released its 2017 list of the top North American cities for corporate innovation. To make its determination, the magazine looked at not only startups and entrepreneurship, but also the amount of resources that big companies like Ford or Disney were dedicating to research-and-development and innovation activity in each city.”

Fast Company, June 1, 2017

“In a survey fielded earlier this year for InnoLead, an online resource for corporate innovation teams, we asked about the most common obstacles to innovation in large companies. (To be constructive, we also asked about the things that foster innovation.) The responses, from 270 corporate leaders in strategy, innovation, and research and development roles, were illuminating.”

Harvard Business Review, July 30, 2018

Logos & Media Assets

Download these high-resolution logos in a .zip file here.

Hi-res headshot of Scott Kirsner, CEO, co-founder and Editor-in-Chief of InnoLead. Download here.

Membership subscription product shot. Download here.

InnoLead team. Download here.