Innovation on Purpose

How might a well-defined sense of purpose guide your innovation activity? How is it already doing so today, in some organizations?

We wanted to explore those two questions as part of this collaboration between InnoLead and BCG Brighthouse. 

But what is purpose? 

Purpose is the “why” behind an organization — beyond simply selling a product or service. Purpose can manifest itself in a number of different ways, depending on the company’s specific goals. Some purpose statements relate to making the world a better place through ESG reform; others focus on prioritizing equity and access for a more holistic and inclusive industry landscape. 

And purpose differs a bit from mission, values, and vision. Mission is the “what” you do; vision is the “where” your organization is headed; and values are the “how” it gets there. But adding the “why” has proven useful for a number of companies that have integrated purpose.

As part of this collaboration, we interviewed 12 senior leaders at large companies and organizations. We discussed issues around defining, communicating, and operationalizing the notion of purpose, and gathered examples and advice.

This series was sponsored by BCG BrightHouse and produced by InnoLead.

On-Demand Webcast
Move Fast and Fix Things: Innovation on Purpose
March 28, 2023
Watch the replay of our recent webcast with Kes Sampanthar, Managing Director of BCG BrightHouse. Sampanthar shared why organizations should be integrating purpose at a deep level, discussed emerging technologies and their impacts on business, and more.
Thought Leadership
Introducing Humane Holistic Design
BCG BrightHouse introduces the humane holistic design paradigm, which builds upon human-centered design, but allows companies to work with purpose for better societal and business outcomes.
A Purposeful Conversation on Innovation
Kes Sampanthar, Managing Director of BCG BrightHouse, and Will Cornock, Partner at Boston Consulting Group, have a conversation about innovation, the shift in emerging technologies in 2023, generative AI, and more.