What CEOs Really Think About Innovation
We wanted to explore how CEOs think about innovation-driven growth — and the costs of investing in long-term projects that may not have a clear payoff. So we spoke with current and former CEOs of companies like Google, Staples, TripAdvisor, Crate & Barrel, and UPS, as well as leadership professors at Harvard Business School and Stanford University.
Our big questions: what role should the CEO play in fostering innovation? And how can corporate innovators best work with the CEO to identify and pursue sources of future growth?
We also worked with the design firm L-Dopa to create a set of four playing cards (see below) that represent the different roles that CEOs can play, from cost-cutter to innovation advocate. Do any of them resemble someone you’ve worked for?