How AI is Driving

Competitive Advantage

Artificial intelligence is a central topic for discussion and experimentation at many companies. But some are making more decisive moves, building capabilities around AI in a way that may create an important new kind of competitive advantage.

We wanted to explore that dynamic as part of this collaboration between InnoLead and EPAM Continuum, the integrated business, experience, and technology consulting network.

To do so, we defined “use of AI” broadly, to include new forms of generative AI tools like ChatGPT, as well as the creation of new machine learning algorithms, and collaboration with startups offering AI solutions.

For this series, we’re presenting original interviews with well-known companies that are leveraging AI to better serve customers, evolve their offerings, and differentiate their offerings. We’re also presenting advice and perspective from our partners at EPAM Continuum, which recently published the e-book, “A Call to Action for Generative AI.”

(The imagery for this series was created by InnoLead designer and contributing editor Kate Priddy working with Midjourney, a generative AI tool.)

This series was sponsored by EPAM Continuum and produced by InnoLead.

Interviews in this Series
Duolingo: Partnering with OpenAI for More Personalized Language Learning
July 7, 2023 | By Steven Melendez
Klinton Bicknell, head of AI at the learning tech company Duolingo, discusses what the company has learned from both in-house AI developments and work with GPT-4.
Eventbrite: Deploying Generative AI to Help Its Hosts
July 7, 2023 | By Steven Melendez
Chief Product Officer Ted Dworkin talks about Eventbrite’s experience with generative AI, and the company’s philosophy on rolling out new features and empowering engineers to use AI.
Wayfair: Driving AI Progress, Without Everyone ‘Dropping Their Day Jobs’
July 7, 2023 | By Steven Melendez
Wayfair, the online furniture retailer, has long used artificial intelligence and machine learning to optimize its online marketing and the way it presents products to site visitors. CTO Fiona Tan explains how they’re researching how generative AI technologies like GPT can assist with customer service, crafting code, and more.
DraftKings: Generative AI is Moving Faster Than Anyone Could’ve Expected
July 12, 2023 | By Steven Melendez
DraftKings, the Boston-based sports betting company, has long used AI technology in taking bets and targeting advertising to consumers. Now, the company is exploring ways to use generative AI technology for routine automation and code reviews.
WEX: A Spectrum of AI Experimentation
July 17, 2023 | By Steven Melendez
Karen Stroup joined the $2.4 billion company in 2022 as its first Chief Digital Officer. She explains how the company is using AI to assess creditworthiness and sniff out fraud, and some of the committees involved in encouraging experimentation — with guardrails.
CSAA Insurance: Making Build-Buy-Partner Decisions for AI
July 21, 2023 | By Steven Melendez
“Insurance companies are one of the original, very data-centric industries,” says Debbie Brackeen, CSAA’s Chief Strategy and Innovation Officer. Brackeen describes how they’re investing in, and deploying, AI technology.
Video Interview
Building New Skills for the AI Era
June 6, 2023
InnoLead’s Scott Kirsner talks with Sandra Loughlin, the Chief Learning Scientist at EPAM, about how individuals and organizations should think about developing new skills — and dealing with anxieties — related to the coming AI era.
Resource for InnoLead Members
Generative AI Tools and Resources
June 15, 2023
Generative AI is a big buzzword right now. But what are the tools you and your team should be exploring? Download our new spreadsheet, which lists a number of tools and resources to help you get started with generative AI.