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How Shell, SharkNinja, and LG Think Big and Aim for ‘Virality’

How Shell, SharkNinja, and LG Think Big and Aim for ‘Virality’

InnoLead’s Impact conference brought together three leaders who build new businesses inside large companies. They shared advice about how they identify new opportunities, how they move quickly, and how they keep leadership support over the long timeframe it can take for new ventures to generate return-on-investment. 

Sep 23, 2026 · Scott Kirsner

Is Your Company Sabotaging Projects by Using the Wrong Evaluation Criteria?

Is Your Company Sabotaging Projects by Using the Wrong Evaluation Criteria?

“In most companies, financial metrics are the default language for decision-making on core business innovation projects,” writes Noel Sobelman in the new book Innovation Portfolio Management. Unfortunately, “projecting ROI when entering brand-new territory with no history to draw on is, at best, guesswork,” he says. Here’s his advice.

Sep 11, 2026 · Noel Sobelman

Deploying AI at $28B Sun Life Financial: Learnings So Far

InnoLead interviews Sun Life exec Laura Money about how she prioritizes AI projects; some of the concrete outcomes they’re seeing so far; and why Sun Life has joined other Canadian companies to form the AI Consortium.

Aug 31, 2026 · Nicole Lewis

Latest Video

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Placing Better Bets in Innovation’s Messy Middle

Oct 5, 2026

Innovation leaders must commit resources before they have complete information — but that doesn’t mean betting on an entire project all at once. In this webcast replay, you’ll how to make more confident Punt, Pivot, or Persevere decisions.

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Featured Provider

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Qmarkets

Qmarkets

Strategic Partner

Qmarkets (LinkedIn) is the company behind impact-driven innovation. Managing innovation at a large company is never easy. With endless stakeholders to align, data to process, and pressure to deliver results, it’s easy to fall into the trap of innovation theatre - initiatives that look good but fail to deliver real value. At Qmarkets, we help you break that cycle. We give you the tools, methodology, and expert support to build a next-gen innovation funnel that delivers continuous scalable impact. Whether you’re unlocking strategic challenges, scouting startups, enhancing ideas, or tracking impact, our platform helps you manage every stage of the journey - and prove ROI all along the way. This is what we call Impact-Driven Innovation - and it’s how we help leading enterprises make every innovation count. With clients like Ford, Starbucks, Coca-Cola, and Nestle, we bring decades of experience building innovation programs that thrive on disruption, embrace efficiency, and strengthen resilience at every turn. With renowned clients like Ford, Intel, Total, and UBS, we have a wealth of best-practices to help you achieve your goals.

InnoLead Resources

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Nike Impact Report

This 2023 report details Nike’s commitment to accelerating the development and adoption of sustainable materials, integrating advanced manufacturing technologies, and leveraging digital transformation to drive efficiency and environmental impact.

Thanks to our strategic partners

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