Our London Field Study will bring together leaders from the UK, Europe, and beyond to share their approaches to creating more open, experimental cultures within large, long-established organizations. We’ll discuss how marketing and customer insights are changing; how to fund, govern, and measure innovation impact; how to create global networks of innovation “champions” or “catalysts”; how to overcome regulatory, legal, and compliance hurdles in highly-regulated businesses; and how to find productive ways for corporate and startup professionals to work together.

Our Boston Field Study will hone in on the commitments, investments, and partnerships required to be a true industry leader in a time of change. How do you tune into shifting customer desires and satisfy new demands? How do you get real alignment and collaboration happening between innovation and R&D groups and the rest of the company? How can you become a first-mover rather than a last-follower? We’ll visit companies in Boston that have established positions of true industry leadership, and hear from corporate speakers who have concrete approaches to share on how you get there.