
Is Your Company Sabotaging Projects by Using the Wrong Evaluation Criteria?
"In most companies, financial metrics are the default language for decision-making on core business innovation projects," writes Noel Sobelman in the new book Innovation Portfolio Management. Unfortunately, "projecting ROI when entering brand-new territory with no history to draw on is, at best, guesswork," he says. Here's his advice.
Sep 11, 2026 · Noel Sobelman















