Working With Startups

  • Innovation at The Nature Conservancy

  • ‘Culture Matching’ with the Right Startups

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  • Five Elements of Successful Startup Engagement from the US Air Force

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The best large companies are developing new skillsets related to working with startups. These range from participating in accelerator programs to holding hackathons to creating new investment funds to simply assigning an executive to be a visible point of contact — an ambassador to the startup ecosystem.

Not all of those approaches will work for every company, and doing all of them at once is a recipe for disaster.

A good starting place in this topic area is our 25-page research report, "Startup Engagement: Best Practices for Large Organizations."

Jennifer Hyman, Co-Founder and CEO of Rent the Runway.

Spanx and Rent the Runway Founders on Building Brands

Rent the Runway CEO Jennifer Hyman and Spanx Founder Sara Blakely discuss brand building, using humor, and empowering women at Forbes 30 Under 30.

Kathy Fish

P&G’s Top R&D Exec on Startup Disruption and Lean Innovation

Kathy Fish, P&G’s Chief Research, Development, and Innovation Officer, discusses lean innovation, data science, and measuring productivity. Our exclusive interview is inside…

Bonny Simi, President of JetBlue Technology Ventures

How JetBlue Navigates the World of Corporate Venture Capital

JetBlue Technology Ventures has put money into 20 startups, which build everything from weather prediction tech to AI assistants that manage travel plans.

Dennis Devine at Cleveland Field Study

Why KeyBank is Investing in Digital Innovation and Acquisitions

KeyBank is one of the biggest in the US, with over 1,100 branches. While investing in its digital relationship with customers, it remains committed to face-to-face interactions.

2017 Dairy Accelerator participants visit the Land O'Lakes cheese plant in Melrose, Minn.

Lessons from the Land O’Lakes Dairy Accelerator

Change is coming to the shelves of your neighborhood grocery store. And the $13.7 billion dairy giant Land O’Lakes is looking to startups to help it cope.


Assessment: How Sophisticated is Your Startup Engagement Strategy?

Are you ready to engage with the startup ecosystem? How comprehensive is your startup strategy? Answer these 15 questions to find out.

More in Working With Startups

Research Report


Startup Engagement: Best Practices for Large Organizations


Startups represent a tsunami of disruption that is about to crash into your industry. They also represent a source of high-potential new products and services, investment and acquisition opportunities, and partnerships that could help you stave off disruption. Learn how some of the top-performing organizations in the world design strategies to engage with startups, including data from 115 large organizations.