Working With Startups

  • Inside InnovationX, Airbus’s Fully Autonomous Innovation Arm

  • Cracking the Contract Conundrum

  • How Shell and AXA Approach COVID-era Corporate Venture Capital

  • Three Services Bridgestone is Testing to Drive the Future of Car Maintenance

  • How Reliant Energy and Google are Addressing a More Competitive Market

The best large companies are developing new skillsets related to working with startups. These range from participating in accelerator programs to holding hackathons to creating new investment funds to simply assigning an executive to be a visible point of contact — an ambassador to the startup ecosystem.

Not all of those approaches will work for every company, and doing all of them at once is a recipe for disaster.

A good starting place in this topic area is our 25-page research report, "Startup Engagement: Best Practices for Large Organizations."