Innovation Labs & Spaces

  • How Tiffany & Co. is Turning Prototypes into Products Faster

  • Inside Autodesk’s SF Technology Center

  • Aflac Exec on Growing a Venture Capital Fund

  • Inside AXA Next’s Innovation Avenues

  • Partnerships at Bayer’s Innovation Center

We increasingly see large companies creating an innovation lab or center as a way to cultivate and test new ideas, separate from the demands and pressures of the business units. When set up with clear goals, innovation labs can help to keep the business looking ahead, exploring new tech, defending markets, building skills among employees, and sustaining a company’s competitive advantage.

A good starting place in this section is our research report, “Innovation Labs: Getting Started. Measuring Them. Delivering Results.”

Articles & Case Studies


‘Office of New Urban Mechanics’ Nudges City Gov to Take Risks

Boston’s Office of New Urban Mechanics is a civic innovation incubator and R&D lab. It’s also the city’s “risk team, the failure team,” says co-founder Nigel Jacob.


How Truck Manufacturer PACCAR is Innovating for the Long Haul

 Tesla isn’t alone in the ring of companies experimenting with electric, autonomous, and smarter commercial vehicles.

American Greetings moved their headquarters from Brooklyn to Westlake, Ohio in 2016.

Inside American Greetings, Where ‘Meaningful Connections’ Are Made

Most think of American Greetings as a purveyor of greeting cards. But VP of Innovation Carol Miller says the company is in the “meaningful connections” business.

Robots inside Autodesk's BUILD space focuses on the future of the architecture and construction industries.

50+ Corporate Innovation Hubs in Boston and Cambridge

Boston houses a fertile innovation scene that attracts corporates who want to keep an eye on the latest research; hire recent grads; and invest in startups. See 50+ hubs here…

Jeffrey Schnapp Piaggio Video

How Piaggio Fast Forward Brings Engineering Cultures Together

How do you ensure that an innovation lab takes advantage of the engineering smarts of the core business? Find out how Piaggio Fast Forward tackled the challenge.


What Metrics Do You Track for Your Innovation Center?

We asked the Innovation Leader community: What metrics do you track to prove out the value of your innovation center? Here are some of their answers.

More in Innovation Labs

Research Report


Innovation Labs: Getting Started & Delivering Results

What exactly is an innovation lab? For our report on innovation labs, we talked to more than 20 executives at companies like Walmart, Home Depot, IKEA, and others.

Audio & Video Resources


Inside Autodesk’s SF Technology Center

Autodesk’s San Francisco Technology Center is an innovator’s paradise, equipped with a wide array of tools and a skilled staff to help with the prototyping process…

Experian Podcast

At Experian, Data is an Innovator’s Best Friend

How are big companies working with data? Find out how Experian’s DataLabs spread innovative data solutions across the company. Listen to the full episode here…

096_35342_Haskell (1)

Partnerships at Bayer’s Innovation Center

Dr. Chris Haskell discusses how Bayer partners with startups, academic institutions, and other corporates at the company’s Innovation center.

Podcast Season 2 Episode 4

Bringing Star Wars to Life at Lucasfilm’s ILMxLAB

What will the entertainment of the future look like? We sat down with Vicki Dobbs Beck of Lucasfilm’s Lucasfilm’s immersive entertainment ILMxLAB to find out. 


Inside Cadillac’s Brand Building Initiative, Cadillac House

Opened in 2015, Cadillac House space includes a free art gallery, pop-up stores, a café, as well as the latest Cadillac vehicles. Take a look inside the space in this video.

Vicki Dobbs Beck, Executive-in-Charge at ILMxLAB

VR, AR, and Hyper-Reality Star Wars Experiences at Lucasfilm

Vicki Dobbs Beck, Executive in Charge at Lucasfilm’s ILMxLAB, discusses Star Wars, immersive experiences, and bringing people together through story. Watch the video excerpts…

Kelloggs NYC

Inside Kellogg's NYC Cereal Café

At Kellogg's NYC, playing with your food is encouraged. Kellogg's launched its New York City cereal café in 2016. See how the brand connects with its customers. 

Jennifer Dunn of HYPE

Your Innovation Questions Answered

We had our members ask us anything on their minds. HYPE Innovation’s Jennifer Dunn and Scott Kirsner from Innovation Leader answered questions.

Shell TechWorks

Fast Prototyping and Feedback at Shell's TechWorks Innovation Lab

Julie Ferland of the Shell TechWorks innovation lab, offers an inside at the space; the types of projects it works on; and the team Shell has assembled from outside the oil and gas industry.

Stanley Black and Decker Lab

Inside Stanley Black and Decker's 'Futures Innovation Factory'

Stanley Black and Decker's “Futures Innovation Factory" works on new products like smarter security cameras, automated doors, and more. Take a look inside the space...