Innovation Labs & Spaces

  • General Motors and IBM on the Role of a Silicon Valley R&D Outpost

  • Former LEGO Exec: 5 Habits of Successful Corporate Intrapreneurs

  • Innovation Hub Utopias and Dystopias: What Can Go Right (And Wrong) in Setting One Up

  • How TeakOrigin Survived the Death of Two Innovation Labs

  • How Tiffany & Co. is Turning Prototypes into Products Faster

We increasingly see large companies creating an innovation lab or center as a way to cultivate and test new ideas, separate from the demands and pressures of the business units. When set up with clear goals, innovation labs can help to keep the business looking ahead, exploring new tech, defending markets, building skills among employees, and sustaining a company’s competitive advantage.

A good starting place in this section is our research report, “Innovation Labs: Getting Started. Measuring Them. Delivering Results.”

Research Report


Innovation Labs: Getting Started & Delivering Results

What exactly is an innovation lab? For our report on innovation labs, we talked to more than 20 executives at companies like Walmart, Home Depot, IKEA, and others.

Audio & Video Resources

Impact 2019

General Motors and IBM on the Role of a Silicon Valley R&D Outpost

R&D leaders from General Motors and IBM discuss the mission of the companies’ Silicon Valley outposts, and the importance of tracking first movers in an emerging market. 

Podcast Season 3 Getting Started

Getting Innovation Started

How can teams set innovation initiatives up for success? To get best practices, we sat down with guests from Marriott, Comcast NBCUniversal, and Innosight.


Inside Autodesk’s SF Technology Center

Autodesk’s San Francisco Technology Center is an innovator’s paradise, equipped with a wide array of tools and a skilled staff to help with the prototyping process…


At Experian, Data is an Innovator’s Best Friend

How are big companies working with data? Find out how Experian’s DataLabs spread innovative data solutions across the company. Listen to the full episode here…

096_35342_Haskell (1)

Partnerships at Bayer’s Innovation Center

Dr. Chris Haskell discusses how Bayer partners with startups, academic institutions, and other corporates at the company’s Innovation center.


Chick-fil-A’s Hatch Innovation Center & the Future of Fast-Food

Innovators throughout Chick-fil-A gather at Hatch — the company’s hub for innovation — to solve common problems in the business. Get insights from the initative…

Podcast Season 2 Episode 4

Bringing Star Wars to Life at Lucasfilm’s ILMxLAB

What will the entertainment of the future look like? We sat down with Vicki Dobbs Beck of Lucasfilm’s Lucasfilm’s immersive entertainment ILMxLAB to find out. 


Inside Cadillac’s Brand Building Initiative, Cadillac House

Opened in 2015, Cadillac House space includes a free art gallery, pop-up stores, a café, as well as the latest Cadillac vehicles. Take a look inside the space in this video.

Vicki Dobbs Beck, Executive-in-Charge at ILMxLAB

VR, AR, and Hyper-Reality Star Wars Experiences at Lucasfilm

Vicki Dobbs Beck, Executive in Charge at Lucasfilm’s ILMxLAB, discusses Star Wars, immersive experiences, and bringing people together through story. Watch the video excerpts…

Kelloggs NYC

Inside Kellogg's NYC Cereal Café

At Kellogg's NYC, playing with your food is encouraged. Kellogg's launched its New York City cereal café in 2016. See how the brand connects with its customers.