All articles by Matt Mueller, Contributing Columnist and Senior Innovation Strategist at Mintel

Article How to Change an Innovation Skeptic’s Mind
March 30, 2022 | By Matt Mueller, Contributing Columnist and Senior Innovation Strategist at Mintel
While it’s tempting to ignore skeptics, they can improve your idea if they feel included from the beginning. Innovation strategist Matt Mueller shares a techique to help shift perspectives and propel innovation foward.
Article What I Wish I Knew Before I Joined the Innovation Team
February 24, 2022 | By Matt Mueller, Contributing Columnist and Senior Innovation Strategist at Mintel
Innovation is about going fast… or so Matt Mueller thought as an innovation novice drafted onto the team at a major food brand. In this piece, Mueller shares the challenges he wished he knew about beforehand.
Article Five Reasons You Should Be Measuring for Effect
August 10, 2022 | By Matt Mueller, Contributing Columnist and Senior Innovation Strategist at Mintel
Matt Mueller, an innovation professional with over 15 years of experience, shares the value in measuring for what may seem intangible: the effect innovation groups have on an organization as a whole. He gives examples and tips to help discern how to measure effect in your organization.
Article How to Make Ethnographic Interviewing Your Superpower: 5 Tips
May 9, 2022 | By Matt Mueller, Contributing Columnist and Senior Innovation Strategist at Mintel
Learning how to do ethnographic interviews takes a lot of practice — and time. But if you are eager to learn more about what customers say vesus what they actually do, here are five tips to help you get started, from contributing columnist Matt Mueller.