Ideation, Prototyping & Pilots

Cartoonist Lisa Rothstein Teaches Better Communication Through Doodling

What It Takes to Build a Successful New Venture

Member Spotlight: George Dunning, Canada Post

Ideas Aren’t Enough. What’s Your Innovation ROI?

How Do You Move From Thinking to Doing? IKEA Shares Best Practices for Pilot Tests

Cartoonist Lisa Rothstein Teaches Better Communication Through Doodling
What It Takes to Build a Successful New Venture
Member Spotlight: George Dunning, Canada Post
Ideas Aren’t Enough. What’s Your Innovation ROI?
How Do You Move From Thinking to Doing? IKEA Shares Best Practices for Pilot Tests

If asked where ideas come from and how they’re prototyped, most companies would admit that at least two of these are true:

Too few people in the organization are invited to come up with ideas.
The standards for evaluating ideas are inconsistent, or overly political.
Working with startups oroutside firms to explore high-potential possibilities.
It takes too long to build a prototype that can be tested with customers.

Our coverage of ideation and prototyping focuses on how companies are inviting employees to develop ideas, sifting those ideas for the best ones, and getting to MVP.

Articles & Case Studies

CSAA Insurance & Fidelity: Building Innovation Muscles for the Long Haul

CSAA Insurance’s Chief Strategy and Innovation Officer, Debra Brackeen, talks with Mona Vernon of Fidelity Investments about building lasting innovation structures.

TripAdvisor CEO: The Role That Leaders Play in Fostering Innovation

TripAdvisor CEO Stephen Kaufer and best-selling author Rita McGrath discuss how the travel site has developed new offerings since its 2000 birth, above a pizza shop in the Boston suburbs.

How Augmented Reality Will Change Our Lives — at Home and at Work

Author David Rose talks about augmenting how we see with LaForge Optical CEO Corey Mack and Mike Quigley of Niantic, the company behind the game “Pokémon Go.”

How a New Partnership is Helping the Dairy Industry Drive Toward Net Zero Goals

The US dairy industry is committed to achieve carbon neutrality, optimized water usage and improved water quality by 2050. To understand how these goals are put into action, InnoLead spoke to Syngenta and The Nature Conservancy about a new partnership aimed at getting farmers to adopt more sustainable practices.

Converting Ideas into Realized Value at Cisco

In this Master Class, Artem Ignatenko and Tad Haas discuss Cisco’s journey of establishing an “assembly line for innovation delivery,” creating one seamless and holistic process for converting successful ideas into business value.

Inside Inspire Brands’ Ghost Kitchen and Innovation Center

Just a year after opening its innovation center, Inspire Brands — owner of Arby’s, Sonic, Dunkin’, Jimmy John’s, and Buffalo Wild Wings — launched the first multibrand “ghost kitchen” in Atlanta. InnoLead spoke with Vans Nelson, VP of Restaurant Operations, Innovation, and Profitability, about staying ahead of tech trends in the fast food industry.