Ideation, Prototyping & Pilots

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If asked where ideas come from and how they’re prototyped, most companies would admit that at least two of these are true:

  1. Too few people in the organization are invited to come up with ideas.
  2. The standards for evaluating ideas are inconsistent, or overly political.
  3. Working with startups oroutside firms to explore high-potential possibilities.
  4. It takes too long to build a prototype that can be tested with customers.

Our coverage of ideation and prototyping focuses on how companies are inviting employees to develop ideas, sifting those ideas for the best ones, and getting to MVP.

Articles & Case Studies


How Truck Manufacturer PACCAR is Innovating for the Long Haul

 Tesla isn’t alone in the ring of companies experimenting with electric, autonomous, and smarter commercial vehicles.

Participants at CHILL

How Cisco Brings Multiple Companies Together to Innovate

Cisco executive Kate O’Keeffe explains the format of the company’s 48-hour “living lab” program, which brings together multiple companies to explore opportunities.


What Software Do You Use for Managing Ideas?

One member of the Innovation Leader community asked: “What software do you use for managing ideas — specifically, dealing with an idea backlog?” See the responses inside…

Christie McCarthy, Director of New Product Realization, Corning Life Sciences

How Corning Focuses R&D Efforts and Sources Ideas

Christie McCarthy of Corning’s life sciences division, discusses the 345 Model, the importance of patience, scalability, and where ideas come from. 

Daniel Seewald, Senior Director of Worldwide Innovation at Pfizer

Leveraging the Power of Crowds to Enhance Design Thinking

Crowdsourcing should take place before a design session, contends Pfizer exec Daniel Seewald. In fact, it can be the difference between a mediocre session and a high impact one.


L’Oreal VP on the Effective Use of Design Thinking in Business

Jackson Wang shares his advice on the most effective ways to use design thinking, highlighting lessons from his work as VP of Retail Design at L’Oreal and Procter & Gamble.

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