Ideation, Prototyping & Pilots

  • 12 of the Best Tools for Real-Time Team Collaboration

  • Podcast: Loonshots — Crazy Ideas that Just Might Work

  • How General Mills Uses ‘Breakup Letters’ to Better Understand Consumers

  • How to Create a Culture of Experimentation

  • Best Videos: Corporate Innovation Concepts and Methodologies

If asked where ideas come from and how they’re prototyped, most companies would admit that at least two of these are true:

  1. Too few people in the organization are invited to come up with ideas.
  2. The standards for evaluating ideas are inconsistent, or overly political.
  3. Working with startups oroutside firms to explore high-potential possibilities.
  4. It takes too long to build a prototype that can be tested with customers.

Our coverage of ideation and prototyping focuses on how companies are inviting employees to develop ideas, sifting those ideas for the best ones, and getting to MVP.