If asked where ideas come from and how they’re prototyped, most companies would admit that at least two of these are true:
- Too few people in the organization are invited to come up with ideas.
- The standards for evaluating ideas are inconsistent, or overly political.
- Working with startups oroutside firms to explore high-potential possibilities.
- It takes too long to build a prototype that can be tested with customers.
Our coverage of ideation and prototyping focuses on how companies are inviting employees to develop ideas, sifting those ideas for the best ones, and getting to MVP.