Harnessing the Power of AI to Transform Corporate Innovation

April 15, 2024

In recent years, the practice of corporate innovation has not changed very much. Yes, an expanding number of innovation leaders and teams are growing increasingly comfortable with deploying approaches like human-centered design, lean startup, and agile development. But it’s been a very long time since there was a “step change.”

Enter generative AI. In the roughly 500 days since OpenAI launched ChatGPT, the majority of corporate innovation leaders and teams have begun to experiment with generative AI – and realize its potential. The implications? Corporate innovation best practices are about to change dramatically.

This webcast features Jan Beránek, Group CEO of U+ and Founder of FifthRow, tackling this topic. Specifically, he covers:

  • How generative AI accelerates opportunity discovery, idea generation and market testing
  • Case studies of where it works well – and where it doesn’t
  • Practical next steps to help your team “test and learn” more effectively.

Beránek shared this slide of definitions of some key terminology, including prompt engineering and agents.

“The industrial revolution was replacing muscle power with mechanical power,” Beránek said. “What the AI revolution does is replace brain power with computer power. So, exponential growth here. You can think of LLMs as coin-operated tiny brains.”

Beránek also conducted a poll about who is, and who should be, guiding AI transformation inside established organizations.

Those results:

To watch the webcast, click “play” above. You can also download Beránek’s slides in PDF form below.

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