All Processes & Methodologies

Research Report Getting More from Corporate-University Partnerships
November 13, 2023
In today’s fast-paced world, the synergy between universities and corporations can play a powerful role in driving meaningful technological and business advancements. Universities can bring new ideas and approaches to the practical problems of industry, and industry can provide faculty and students with learning opportunities they simply can’t get in...
Thought Leadership Develop Better Products Through Reducing Uncertainty
November 2, 2023 | By Kathy Morrisey and Mary Drotar, Strategy 2 Market
Exploratory PD is an adaptable product development process that adjusts to internal and external factors and individual product nuances. Here's an introduction...
Research Report Smarter Scouting: Best Practices
September 25, 2023
How are large companies doing the work of scouting in 2023? What's their advice about getting the right resources — and building the right relationships so you can take advantage of what you find? This new InnoLead research inititiave provides input from your peers on those questions.
Research Report Building a Productive Innovation Portfolio
July 10, 2023
As part of our most recent research, we fielded questions about innovation processes, methodologies, tools, and metrics. Here is a sneak peek of the results...
Resource Idea Canvas for Evaluating and Testing New Ideas
January 20, 2022
Adapted from the Business Model Canvas to better fit the needs of the corporate world, this Idea Canvas allows you to follow a high-level scientific process when evaluating ideas and then use the criteria from the Idea Canvas when testing or validating that idea. Developed by a Senior Director working in the...
Resource Clorox: How are You Investing in Open Innovation (Includes ‘100 Pennies’ Exercise)
January 19, 2022
An exercise to do with colleagues: If you were given 100 pennies to invest in different open innovation partners, like small suppliers, universities, startups, etc., where are you investing resources and time today? Where is innovation actually coming from? What should you do differently?
Resource Overview of the Lean Startup Approach to Innovation
February 26, 2021
Deck from 2019 providing a thorough overview of the lean startup methodology, along with many helpful templates. Used inside a manufacturing company to help guide the development of mobile apps, as well as hardware, IoT connected products, and research initiatives.
Resource Capital Group: Applying Design Thinking Methods
December 24, 2019
Details how the investment management firm is applying design thinking.
Resource Google: Innovation Principles
December 24, 2019
Created by the Google for Work Innovation Lab, which helps to train Google employees, this 19-slide deck lays out a set of principles that guide innovation at the company, including “be prototype-driven” and “focus on the user — and all else follows.”
Resource Home Depot: Building the Culture of Design Thinking
December 10, 2018
The Design Sprint framework is a problem-solving methodology used to identify, understand, and validate business opportunities. Download this short presentation on Home Depot practices design thinking.
Resource EQT: External Innovation
February 7, 2018
How the Pittsburgh-based natural gas producer is seeking value “through expanded relationships with innovators” outside the company.
Resource Anthem: Innovation Studio
May 2, 2017
An overview of Anthem’s innovation approach, team and process. Anthem, based in Indiana, is is the largest for-profit managed health care company in the Blue Cross Blue Shield Association.
Resource Armstrong: Front End and New Product Development Process Flow Charts
May 2, 2017
A one-slide document mapping out Armstrong’s processes around front-end and new product development. Armstrong is a manufacturer of flooring products.
Resource ODL: Front End of the Pipeline Exploration
May 2, 2017
A one-page flowchart describing how the company identifies, defines, and prioritizes problems & opportunities. ODL manufactures door glass, skylights, screen doors, and blind.
Resource CSAA Insurance: Innovation Growth Board Process
May 2, 2017
An overview of the insurance company’s enterprise-wide process to identify, execute and oversee strategic growth projects.
Resource Crown Equipment: Dimensions of Tension Method Guide
May 1, 2017
An overview of the company’s structured exercise to stimulate discussion and surface assumptions around topics like the strategic rationale, the business opportunity, or the development approach. Crown makes forklifts and other material handling equipment.
Resource Seyfarth Shaw: Lean by Design
May 1, 2017
An article on client-centered service design written by the law firm’s chairman.
Resource Stryker: Customer Centered Design Principles
May 1, 2017
The medical device company’s reasoning behind customer-centered design, which it says allows teams to understand and deliver solutions to address unmet needs, hidden opportunities, and difficult problems.
Resource Bridgestone: Innovation Platform
April 28, 2017
A slide deck describing the innovation platform and processes of the tire and auto parts manufacturer.
Resource Optum: Overview of Optum Garage
April 28, 2017
A full overview of the Optum Garage training program, which helps teams build new products, establish new businesses and expand customer value through an immersion training program. Optum is a provider of healthcare services that is part of UnitedHealth Group.