Strategy & Governance Archives

Resource Blue Cross Blue Shield: Constructive Collaboration with Business Units and Functions
April 12, 2025
This 13-page PDF presents the outcomes of a session led by David Crean, Chief Innovation Officer at Blue Cross Blue Shield of Massachusetts, at the 2024 Impact conference. It explores key success metrics that business leaders focus on; how those are different from the metrics innovation leaders focus on; attitudes...
On Demand Webcast Innovation’s Arc: What’s Timeless, What’s Changed, and What We Still Get Wrong
April 7, 2025
Innovation isn’t just about the next big thing — it’s about knowing when to hunt for the new and when to harvest what works. In this recent webcast, Trevor Anulewicz, Vice President, Strategy, Launch by NTT DATA, unpacks the timeless elements of innovation, from attracting creative minds to navigating the...
Resource Avoid the ‘Doom Loop’ and Create More Predictable Winners
April 4, 2025
How can innovators beat the odds and create more winners? Stuart Jackson and Ilya Trakhtenberg, co-authors of Predictable Winners, share strategies to improve success rates, avoid pitfalls, and manage uncertainty in this replay of our April 2025 members-only meeting.
On Demand Webcast Innovating Beyond Products
March 24, 2025
This webcast explores the ways that companies are redefining customer relationships by focusing on collaborative innovation, rather than just selling. Featuring leaders from Dow Inc. and Innoisight.
Article Book Excerpt: How to Predict What Your Competitors Will Do
March 18, 2025 | By Ilya Trakhtenberg, L.E.K. Consulting, Stuart E. Jackson, L.E.K Consulting
Understanding your competition means predicting how they will react, write Stuart E. Jackson and Ilya Trakhtenberg in Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services. Success requires defining your competitive set, recognizing direct and indirect competitors, and anticipating market shifts. By using competitive intelligence and...
Article Book Excerpt: An Example of an Amazon-Style PRFAQ Doc
February 10, 2025 | By Marcelo Calbucci
Used often inside Amazon, "a PRFAQ (Press Release + Frequently Asked Question) is a framework for articulating in writing an innovation, capturing the key facts, assumptions, and hypotheses for strategic decision making," writes Marcelo Calbucci. Here's an example...
Article The Innovation Game: Can You Make Innovation a Lasting Capability?
February 6, 2025
If corporate innovation can sometimes feel like a game, it's one set to hard mode. Success requires relationship-building, resource-gathering, and constant learning to make it past the traps and pitfalls you’ll inevitably encounter. Download the large-format discussion document...
Article How to Use a Reverse Income Statement to Assess Experiments
February 3, 2025 | By Wim Vandenhouweele
How to use a simplified version of a Reverse Income Statement to define and value the experiment's key assumption(s). Includes a downloadable spreadsheet example.
Resource Bayer: Innovation for the Long-Term Slide Deck and Video
January 23, 2025
This 33-slide PPT and related video tackle the question of innovating over the long-term, with lots of concrete examples, and references to the approaches of Thomas Edison, Clayton Christensen, and Wilhelm Conrad Röntgen, among others.
Resource Innovation Stage Gate Playbook and Workshop Deck
January 23, 2025
Developed for use at a high-profile media company, this 29-page PDF playbook is "a reference to guide you through a repeatable end to end innovation approach."
Video Marc Raibert on the Converging Fields of AI and Robotics
January 15, 2025 | By Scott Kirsner
"We want to really figure out what are the big problems that are that are holding robots back. And believe me, robots are held back," Marc Raibert said at Impact 2024. "They're not the success that other technologies are yet." Watch the video...
Video Video: Former Disney Exec Bob Weis on Innovating Over Decades
January 15, 2025 | By Scott Kirsner
One of the things Weis discusses in this video from Impact 2024 is the relationship between the creative and design teams at Imagineering, and the operators who run Disney's theme parks, hotels, and cruise ships.
Video NTT Corp.’s Vito Mabrucco on the Difference Between Invention and Innovation
January 7, 2025 | By Scott Kirsner
Trevor Anulewicz of Launch by NTT DATA and Vito Mabrucco of NTT Corporation were featured mainstage speakers at this past fall's Impact conference in Cambridge. They discussed the importance of differentiating invention from innovation.
Research Report Making Innovation an Enduring Capability
January 6, 2025
This new research initiative looks at how organizations build and invest in innovation capabilities to achieve competitive advantage over the long-term.
Video United Airlines’ Chief Customer Officer on Cutting Red Tape to Innovate in a Regulated Industry
December 23, 2024 | By Scott Kirsner
"If innovation is about batting 100 percent, people aren't going to innovate enough," says Linda Jojo. Watch highlights from her conversation with Abbie Lundberg from the 2024 Impact conference.

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