Innovation is essential—but securing the resources and executive backing it deserves remains one of the biggest challenges for corporate innovators. In today’s cost-conscious business environment, proving the return on innovation isn’t optional—it’s a strategic imperative.
On July 9th at 11am ET, join HYPE Innovation and Birla Carbon, a manufacturing leader renowned for its world-class innovation program, to uncover proven strategies that translate your innovation efforts into tangible business value.
In this Master Class, you’ll learn how to:
- Align Strategic Priorities: Connect innovation goals directly to Birla Carbon’s core business objectives—and yours—to highlight clear business impact.
- Set Clear KPIs: Establish both quantitative and qualitative metrics that contextualize outcomes and reveal the true value of your projects.
- Communicate with Credibility: Share results transparently through compelling narratives and data-driven dashboards to build trust and transparency.
- Create a Common Innovation Language: Foster a unified culture by standardizing terminology and processes across teams and leadership.
- Engage Executives Effectively: Present insights in ways that resonate with C-suite priorities, ensuring ongoing leadership buy-in.
Whether you’re kick-starting a new initiative or scaling existing programs, this session provides actionable tools and real-world examples from Birla Carbon’s innovation journey. Register now to equip yourself with the expertise and confidence to prove ROI—and secure the leadership support your innovation deserves.
Host Bios
Caitlin Lawrence, Director, Training and Development Innovation, Birla Carbon
Before transitioning to the corporate world, Caitlin started her career in Public History as a facilitator and educational content developer in a museum. This role sparked her passion for helping others leverage their unique strengths for meaningful social impact, which she translated into the innovation space. In her current role, she helps employees across geographies and functions maximize business value from their ideas and fosters inclusive environments for collaboration. Caitlin has visited Birla Carbon’s manufacturing sites across 11 countries and has experienced first-hand the impact of innovation on strategic business priorities and increased employee engagement. She is the recipient of the 2022 Aditya Birla Group Chairman’s Award for Emerging Professional and is a seasoned facilitator and keynote speaker.
Jennifer Dunn, Director, Customer Success, HYPE Innovation
Jennifer is a dynamic innovation strategist with over a decade of experience driving transformative outcomes for Fortune 500 companies. A recognized leader in fostering innovation, Jennifer excels at designing and implementing sustainable innovation management frameworks that empower organizations to adapt, grow, and thrive in competitive markets.
With a proven track record of launching high-impact innovation programs, Jennifer’s expertise spans innovation strategy and process design, open innovation ecosystems, collective intelligence, and outcome-focused impact assessments. She brings a unique ability to bridge strategy and execution, enabling her clients to unlock untapped potential and deliver measurable business results.
Jennifer is renowned for her collaborative and holistic coaching style, working closely with global executives, cross-functional teams, and key stakeholders. Her tailored approach integrates seamlessly into organizational cultures, driving value not only for companies but also for their customers and partners. Passionate about fostering enduring innovation capabilities, Jennifer empowers her clients to embed innovation into their DNA and sustain long-term success.
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