Articles & Case Studies
How Consumer Goods Companies Can Turn Everyday Users into Influencers
Jos Harrison, Global Head of Brand Experience and Design at the consumer packaged goods firm Reckitt, outlines how brands can leverage building positive relationships with the everyday consumer to grow a strong brand recognition and experience.
How the NHL’s Florida Panthers are Using Data More Strategically
COVID-19 has accelerated the digitization of entire industries, changing everything from where we work to how we watch sports. NHL Florida Panthers’ Chief Strategy Officer is leading the organization’s transformation with data-centered marketing and creative strategies to build a larger fan base.
Innovation Showcase Replay — September 2021
At our recent Innovation Showcase Series webcast, in September of 2021, a dozen of Innovation Leader’s strategic partners shared software, services offerings, and other solutions that can help corporate innovators achieve more. Here’s a replay of the event.
New Book Overview: The Brains and Brawn Company
Industry leaders combine physical innovation — like logistics, manufacturing, customer service, and quality control — with the digital. Rob Siegel’s new book explores…
Ford Autonomous Vehicles CEO on Consumer Trust
Ford Autonomous Vehicles CEO Scott Griffith sat down to discuss the future of Ford’s autonomous vehicles program, recent trends in the mobility space, and the importance of building consumer trust.
How REI Re-shaped the Customer Experience
REI’s Chief Experience Officer discusses the balance between pleasing customers and internal stakeholders, and the impacts of COVID-19 on the company.
