When large organizations create new products, services, and digital offerings, often design work happens at the tail end of the process. Designers are asked to create packages, signage, and user interfaces after much of the development and problem-solving has already happened. But that approach sub-optimizes the organization’s ability to truly innovate, differentiate, and deliver remarkable customer experiences.
This series of interviews, surveys, and case studies will explore ways that some organizations are leveraging design as a competitive advantage. How can design enter into the process earlier? How can designers, innovators, and product management leaders better collaborate across organizational boundaries? How should customer insights inform design? How should non-designers be brought into the design process? We’ll explore these questions and others to help you think through opportunities to better integrate design into the work that you do.
2021-09-03T13:01:00+01:00By Kaitlin Milliken
Innovation Leader’s Kaitlin Milliken and Scott Kirsner discuss findings from the publication’s “Design as a Competitive Advantage” series. John Edson, US Head of Design and Engineering at PA Consulting, also shares how members of the C-suite can support design.
2021-08-13T13:00:00+01:00By Scott Kirsner
What role should design play in product and service innovation, as well as influencing overall corporate culture and process? In July 2021, we conducted a short survey to gather data and qualitative insights from corporate innovation, new product, strategy, and R&D leaders. Here’s a look at the results.
Three experts from PA Consulting share advice and best practices on reinvigorating a company’s approach to design.
Bringing designers in early can help companies execute on big ideas and create smoother customer experiences. But how do you get that right, especially if design isn’t baked into the culture, or if other functions tend to dominate the innovation process? This episode of Innovation Answered explores…
2021-06-17T13:00:00+01:00By Lilly Milman
Nina Barjesteh breaks down the process behind building the new VRST menswear brand and shares tips on finding the right time to bring ideas to senior leadership.
2021-06-10T18:00:00+01:00By Lilly Milman
Audrey Smith, Director of Visual Equity and Design for Campbell’s Snacks, shares details about her design process, the power of the designer’s mindset, and more.
2021-04-26T15:46:00+01:00By Lilly Milman
Daniela Jorge, Chief Design Officer at PayPal, shares insights on testing the Venmo credit card, getting design involved in innovation early and often, and the power of design thinking in large organizations.
2021-04-22T13:00:00+01:00By Lilly Milman
Why do we trust Mr. Clean, outfitted in a white t-shirt with one hoop earring, to clean our homes, or the family of blue Charmin bears to sell us toilet paper? We speak to Procter & Gamble’s Global Design Officer Phil Duncan to learn more.
2021-03-04T14:00:00+00:00By Braden Kelley
Mauro Porcini, PepsiCo’s first-ever Chief Design Officer, offers insight on the intersections of innovation and design, methods for getting to the root of customer needs.
If you’re working to make change happen inside a large organization, Innovation Leader was created especially for you. Everything we do is geared to helping you deliver impact in your organization, whether you work in strategy, R&D, new ventures, design, technology, or innovation. Join Today ⟶