Benchmarking Innovation
Impact 2023

Sponsored by KPMG

How do you set up innovation teams for success? And how can those teams create quantifiable impact for their organization?

We’re excited to unveil our annual “Benchmarking Innovation Impact” report, which is packed with 55 pages of data and insights to help you benchmark your innovation program. This year’s report includes intel and comps for your company on team size, reporting relationships, use of physical innovation spaces, common activities, budget dynamics, top innovation challenges and enablers, and more.

The report includes insights from executives at companies such as MasterCard, Colgate-Palmolive and NASCAR, and shows that innovation can survive if there is a clear vision; quantifiable metrics and outcomes; a culture that can make decisions and allot resources without getting embroiled in politics and turf wars; and strong relationships throughout the organization.

Simply fill out the form at right for a free PDF excerpt.


Perhaps the most useful two questions in our survey were about the factors that help innovation groups attract additional resources (money and people), and the key enablers of innovation success. The two factors that rose to the top of the list are that senior leaders are excited about the vision — likely because it aligns with strategic themes, or paints a picture related to future growth opportunities — and that you’ve demonstrated the ability to generate new revenues. The third factor to getting additional resources: the company’s overall financial health.

For several years now, we’ve asked a question about what underpins successful innovation, and leadership support consistently tops that list, followed by the ability to test, learn, and iterate, and assembling a team with the right mix of talent.

Another consistent response from our survey respondents: the strongest headwinds that innovators face in large organizations are politics, turf wars, and lack of alignment; cultural issues; and the inability to act on market signals crucial to the future of the business.


Download an excerpt of our Benchmarking Innovation Report

Sample Data

Insights from the Interviewees


“Innovation needs to be embedded in your culture… You have to measure it at some level, because what you don’t measure, you don’t care about.”


Ken Moore
Chief Innovation Officer


“The biggest challenge is to meet the needs of consumers for better products…but doing that in a way that also reduces our environmental impact.”


Robert Long
Chief R&D Officer


“Our CEO would say the recipe for success is pretty clear. When you’re looking to get into a new line of business, acquire your way in — and then invest like mad.”


Steve Dertien
Chief Technology Officer

Thought Leadership
In a Digital World, In-Person Innovation Still Has Value
As the debate on the future of work continues at many companies, KPMG’s Nicole Lord and Mike DiClaudio explain why purposeful in-person collaboration can help move innovation forward.
On-Demand Webcast
Master Class: Fresh Benchmarking Data on Corporate Innovation
February 21, 2023
Hour-long webcast replay that explores data highlights from the research report Benchmarking Innovation Impact 2023, including data on team size, budget expectations, and innovation challenges.
Thought Leadership
Don’t Assume Your CEO Shares Your Innovation Vision
Improving alignment around innovation is an urgent priority. Asking the following six questions of your CEO can be a great starting point.