How Best Buy’s CTO Assesses New Technologies for Strategic Business Value


We spoke to Brian Tilzer, Best Buy’s Chief Digital and Technology Officer, a few weeks ahead of Black Friday 2021. The starting point for our discussion was how Tilzer and his team evaluate emerging technologies that could impact Best Buy’s business. “Ninety percent of what we do is about what’s the business outcome, the customer outcome, or the employee outcome we’re trying to accomplish,” he says. More about the retailer’s strategy, and what’s changing in 2022, inside…


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