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Video: How NFTs and Mobile-First Content are Changing the Sports World
Few industries have been changing as fast as professional sports, as new technologies like non-fungible tokens (NFTs) and “second screen” viewing on mobile devices take off.
As part of our “Innovation in Sports” series, InnoLead’s Senior Researcher Alex Slawsby sat down with Jack Elkins, Chief Sidekick at Sidekick Innovation and former Director of Innovation at the NBA’s Orlando Magic, to discuss some of the emergent trends in sports, including NFTs, mobile content consumption, and mobile sports betting.
Click above to watch the video. Thanks to our friends at PatSnap for their support of this series. (Featured image by JC Gellidon on Unsplash.)
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“What I’m trying to figure out here is, how do we fuse innovation into all different areas of the agency?” says Rori DuBoff, who began as ad agency TBWA\Chiat\Day NY’s first-ever Chief Innovation Officer in June 2022. “The idea wasn’t to come in and create this isolated little group.” More from DuBoff inside…
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The 5 Misconceptions in Corporate Innovation (and How to Overcome Them)
Columnist Mohan Nair lays out the top misconceptions in corporate innovation, and supplies strategies for overcoming them. Misconception #1: “All innovation should be done through operational teams, otherwise it will be a failure.”
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Top 10 Movie Moments That Illuminate the Innovation Process
As part of our most recent Impact conference, we put together an innovation movie night — and asked the InnoLead community to nominate their favorite movie scenes that best capture the highs and lows of the innovation process. Their suggestions came from Apollo 13, Ford Vs. Ferrari, Moneyball, and more.
More Innovation in Sports
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Exclusive Interview with NASCAR's Chief Innovation Officer
To shed light on how NASCAR stays connected with fans — and how it explores the potential of new technologies — we spoke with Craig Neeb, Executive Vice President and Chief Innovation Officer. He says that delivering concrete results requires strong relationships with leadership, openness to the startup world, and an acute awareness of where a project’s biggest risks lie.
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Video: How eSports and New Licensing Structures are Driving Disruption in Sports
Alex Slawsby of InnoLead and Jack Elkins of Sidekick Innovation discuss how “name image likeness” deals and eSports will impact the future of college and pro sports.
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Leveraging Analytics and Envisioning the Future of VR at the Indianapolis Colts
For decades, sports teams have relied on stats to track their performance on the field. Today, a growing number of teams are using more sophisticated data and analytics software to optimize their business performance as well. That includes the NFL’s Indianapolis Colts, where Charlie Shin serves as VP of Data Strategy and Analytics.
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