Few industries have been changing as fast as professional sports, as new technologies like non-fungible tokens (NFTs) and “second screen” viewing on mobile devices take off.
As part of our “Innovation in Sports” series, InnoLead’s Senior Researcher Alex Slawsby sat down with Jack Elkins, Chief Sidekick at Sidekick Innovation and former Director of Innovation at the NBA’s Orlando Magic, to discuss some of the emergent trends in sports, including NFTs, mobile content consumption, and mobile sports betting.
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