Whether you’re a passionate fan of football, hockey, cricket, rugby, or just about any other sport, the way you’ve been experiencing it has likely been changing. Mobile devices, cord-cutting, e-sports, betting, and social media have all been altering the way fans connect with teams — and each other. And all of it is having big impacts on organizations beyond just teams and sports leagues, affecting advertisers, media companies, and tech platforms. To understand the changing field of play, we’ve been interviewing innovators from the world of sports globally.
“Innovation is a word that can mean everything – and nothing,” says Benjamin Stoll, Director of Strategic Alliances & Innovation at FIFA, football’s governing body. Unless, he adds, innovation activity can be tied to tangible value creation for FIFA and its constituents. We talked to Stoll in advance of this year’s FIFA World Cup in Qatar.
To shed light on how NASCAR stays connected with fans — and how it explores the potential of new technologies — we spoke with Craig Neeb, Executive Vice President and Chief Innovation Officer. He says that delivering concrete results requires strong relationships with leadership, openness to the startup world, and an acute awareness of where a project’s biggest risks lie.
Alex Slawsby of InnoLead and Jack Elkins of Sidekick Innovation discuss how “name image likeness” deals and eSports will impact the future of college and pro sports.
Alex Slawsby of InnoLead and Jack Elkins of SideKick Innovation sit down to discuss how mobile-first content consumption, online betting, and non-fungible tokens are impacting the world of professional sports.
For decades, sports teams have relied on stats to track their performance on the field. Today, a growing number of teams are using more sophisticated data and analytics software to optimize their business performance as well. That includes the NFL’s Indianapolis Colts, where Charlie Shin serves as VP of Data Strategy and Analytics.
Jasmine Robinson, a Partner at Causeway Media Partners, talks about some of the recent investments her sports-focused venture capital firm has made, and what she sees coming next…
The world of sports is experiencing a highlight reel of disruption — from streaming content to legalized betting to digital collectibles like the NBA’s Top Shot series. We talk with Jordan Fliegel, Managing Director of the Techstars Sports Accelerator, to understand what matters most.
October is big for baseball fans and all eyes are on the SF Giants, leading the playoffs after a five-year hiatus. For Faham Zakariaei, who directs the team’s special events, the busiest part of the season means Nike partnerships, fan groups, and influencer marketing.
COVID-19 has accelerated the digitization of entire industries, changing everything from where we work to how we watch sports. NHL Florida Panthers’ Chief Strategy Officer is leading the organization’s transformation with data-centered marketing and creative strategies to build a larger fan base.
By Collin Robisheaux, Image by Fredler Brave
Michael Shaw, Vice President and Head of Experience and Innovation for the Miami Marlins, discusses projects that create a unique fan experience, and explores the future of the game in a post-COVID world.
How did the Portland Trail Blazers innovate to keep close to fans throughout the COVID-19 pandemic? The team’s Chief Commerical Officer explains.
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