Whether you’re a passionate fan of football, hockey, cricket, rugby, or just about any other sport, the way you’ve been experiencing it has likely been changing. Mobile devices, cord-cutting, e-sports, betting, and social media have all been altering the way fans connect with teams — and each other. And all of it is having big impacts on organizations beyond just teams and sports leagues, affecting advertisers, media companies, and tech platforms. To understand the changing field of play, we’ve been interviewing innovators from the world of sports globally.
October is big for baseball fans and all eyes are on the SF Giants, leading the playoffs after a five-year hiatus. For Faham Zakariaei, who directs the team’s special events, the busiest part of the season means Nike partnerships, fan groups, and influencer marketing.
COVID-19 has accelerated the digitization of entire industries, changing everything from where we work to how we watch sports. NHL Florida Panthers’ Chief Strategy Officer is leading the organization’s transformation with data-centered marketing and creative strategies to build a larger fan base.
By Collin Robisheaux, Image by Fredler Brave
Michael Shaw, Vice President and Head of Experience and Innovation for the Miami Marlins, discusses projects that create a unique fan experience, and explores the future of the game in a post-COVID world.
How did the Portland Trail Blazers innovate to keep close to fans throughout the COVID-19 pandemic? The team’s Chief Commerical Officer explains.
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