What’s an NIL deal? And do eSports present a disruptive threat to the world of professional sports?
As part of our “Innovation in Sports” series, InnoLead’s Alex Slawsby sat down with Jack Elkins, Chief Sidekick at Sidekick Innovation and former Director of Innovation at the NBA’s Orlando Magic, to answer those questions. In this short video, they tackle “name image likeness” deals in college sports, emerging eSports opportunities, and the idea that sports fans “actually really don’t care about sports” — but rather gravitate to the excitement and camaraderie.
If you’re working to make change happen inside a large organization, InnoLead was created especially for you. Everything we do is geared to helping you deliver impact in your organization, whether you work in strategy, R&D, new ventures, design, technology, or innovation. Join Today ⟶