All Consumer Packaged Goods - Page 3

Article How Companies Use Indiegogo to Assess Consumer Demand
March 16, 2016 | By Scott Kirsner
Indiegogo SVP Jerry Needel explains how companies like GE and Hasbro have been using crowdfunding as a way to gauge consumer demand for new products.
Article Lego Executive Chairman: Create a Separate Structure
November 3, 2015 | By Scott Kirsner
Lego executive chairman and former CEO Jorgen Vig Knudstorp talks about Future Lab, a separate team the company set up to explore new avenues for growth.
Article General Mills EVP on Becoming ‘Best Big Small Company’
July 20, 2015 | By Stephen Ellison
Peter Erickson of General Mills, is focused on a very clear goal: to help the company, with 43,000 emloyees and brands become “the best big small food company in the world.”
On Demand Live Call What Happened to ‘Team Tomorrow’ at WD-40
May 11, 2015
Graham Milner of WD-40 talks about how the publicly-traded San Diego company with the iconic blue-and-yellow cans has grown beyond a single product.
Article How Sargento Created a Product with $50M in First Year Revenue
September 2, 2014 | By Judy Quinn
Rod Hogan of privately-held Sargento Foods, explains how a dialogue with consumers helped the company create a product that produced $50 million in revenue...
Article How Open Innovation Led Clorox to a New Product Line
May 21, 2014 | By Julie Donnelly
Clorox's R&D team brought together consumers, industry experts, and retailers to explore how to address the needs of families taking care of an elderly relative.
Article General Mills Shares Learnings on Open Innovation
February 25, 2014 | By Scott Cohen
Mike Helser, head of the General Mills Worldwide Innovation Network, shares what the consumer packaged goods company has learned from its open innovation experiences.
Article Four Steps Hershey’s Uses to Reduce Innovation Risks
January 15, 2014 | By Scott Kirsner
Director of Adjacency Innovation Deborah Arcoleo lays out the four steps she uses to de-risk innovation initiatives.