All Consumer Packaged Goods articles
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PodcastBusting Myths with the Head of Innovation and Science at Mars
Mars President of Innovation, Science, Technology, and Mars Edge Jean-Christophe Flatin discusses connecting with candy (and pet care!) consumers, and “myth busts” the top misconceptions he sees within innovation teams.
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Article
PepsiCo’s Demand Accelerator Takes Consumer Insights to Next Level
The Global SVP and Head of PepsioCo’s Demand Accelerator program discussed the efficacy of the Demand Accelerator, the specific data PepsiCo uses, consumer trends in the food and beverage industry, and more.
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Article
Co-Creation Tips from P&G’s 6-Year-Old Venture Program
When Leigh Radford started the venture creation unit inside Proctor & Gamble, she was tasked with creating the next billion-dollar business for the personal care company. “I’m a very big believer…[in] learnings ahead of investment, and that has really treated us well to make sure we’re not over-invested in things where the learnings aren’t solidified.” More insights from Radford inside….
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Podcast
Podcast: P&G on How to Tie Design to Consumer Needs
Bringing designers in early can help companies execute on big ideas and create smoother customer experiences. But how do you get that right, especially if design isn’t baked into the culture, or if other functions tend to dominate the innovation process? This episode of Innovation Answered explores…
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Article
Designing for Global Markets at Kimberly-Clark
Diapers, baby wipes, and toilet paper are essential household products that millions of families can’t live without. But how can these products be reimagined after spending decades on store shelves? Justin Sparks, Global Design Director, Kimberly-Clark Design — both of packaging and the products themselves ...
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Article
Campbell’s Snacks Exec on Marrying Strategy with Creativity
Audrey Smith, Director of Visual Equity and Design for Campbell’s Snacks, shares details about her design process, the power of the designer’s mindset, and more.
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Article
P&G’s Global Design Officer on How Design Inspires Experimentation
Why do we trust Mr. Clean, outfitted in a white t-shirt with one hoop earring, to clean our homes, or the family of blue Charmin bears to sell us toilet paper? We speak to Procter & Gamble’s Global Design Officer Phil Duncan to learn more.
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Article
Utz Brands SVP on Tuning In to Post-Pandemic Trends
Over the course of the past year, people have spent more time perusing the pantry for favorite snack options. But as the world begins to reopen, companies in the snack foods industry may need to tune back in to pre-pandemic trends, says Shannan Redcay of Utz.
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Article
PepsiCo’s Chief Design Officer on Embracing Failure
Mauro Porcini, PepsiCo’s first-ever Chief Design Officer, offers insight on the intersections of innovation and design, methods for getting to the root of customer needs.
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Article
How Tyson’s CTO Is Using Big Data to Forecast COVID Spread
Because food distribution was labeled an essential business, Tyson Foods never shut down any of its plants. Right at the start of the pandemic — as early as January — Scott Spradley and his team began analyzing data to predict how infection might spread within them.
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Article
Five Snacking Trends that Guide Innovation at Hostess
Hostess Brands’ new Vice President of Growth and Innovation, Tina Lambert, shares five trends in snacking and how Hostess measures success…
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On Demand Webcast
Accelerating Innovation During Times of Disruption
In our “Accelerating Innovation During Times of Disruption” Master Class, Tim Bernstein and Stella Peace share insights on how to capitalize on 2020’s challenges to drive innovation.
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On Demand Webcast
5 Emerging Megatrends & What To Do About Them
In this Master Class, Ashish Basuray of PreScouter discusses five megatrends, including digital twins, third-wave AI, smart materials, and more.
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On Demand Webcast
The 5 Trends Guiding the Food Industry Right Now
In this Master Class, Samuel Gibbon of Patsnap discusses where VCs are investing in the food industry right now, what consumer trends have emerged as a result of the lockdown, and more.
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Article
How Ocean Spray Launched Three New Brands During a Pandemic
Ocean Spray is pivoting to health and wellness. Chief Innovation Officer Rizal Hamdallah explains how they launched three new brands amidst the coronavirus pandemic.
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Podcast
How R&D Keeps the CPG Industry on the Cutting-Edge
Consumer packaged goods (CPG) describes any product that requires routine replacement — from personal care to food. No matter the item, companies in this space have to create new offerings that shoppers will buy again and again. To find out how big bets empower the process, we talked to Ranjani ...
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Video
How General Mills Uses ‘Breakup Letters’ to Better Understand Consumers
Jodi Benson shares how General Mills puts consumer needs first, and how a 150+ year old company is evolving the way it innovates to better meet those needs.
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Q&A
Staffing Innovation Teams?
What…information might there be about innovation staffing? In-sourced vs. out-sourced? Types of roles/functions on innovation team?
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Article
How Brands Adapt to Disruption in Retail
Thought leaders with experience at Amazon, Ahold Delhaize, Roche Brothers, and L.L. Bean share industry trends discussed at Revolution Retail, a food retail pop-up.
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Article
Inside Sam’s Club Now, an Incubator Store for Testing New Concepts
Sam’s Club Now is an incubator store made to test out ideas like AR experiences with products, cashierless checkout, a Sam’s Club app, and more.
