COVID-19 has accelerated the digitization of entire industries, changing everything from where we work to how we watch sports. NHL Florida Panthers’ Chief Strategy Officer is leading the organization’s transformation with data-centered marketing and creative strategies to build a larger fan base.
Michele Sandoval, Director of Innovation at the winemaker E. & J. Gallo, says the past 18 months have been an interesting time for the wine and spirits industry, with consumers spending less time at social gatherings and in restaurants, more time at home, and unable to visit some of Gallo’s vineyards for in-person tastings of its higher-end brands. We pose five questions to Sandoval about her role and how the California company is staying ahead of recent trends in wine and spirits.
Melody Jia, General Manager of Chinese retailer Suning International, shares shifts she’s seen with pandemic-era shoppers and how her team meets their needs.
athenahealth’s Vice President of Research and Editorial Strategy shares why her team created an interactive telehealth dashboard that helps to collect and analyze consumer insights…
The Global SVP and Head of PepsioCo’s Demand Accelerator program discussed the efficacy of the Demand Accelerator, the specific data PepsiCo uses, consumer trends in the food and beverage industry, and more.
With 17,000 stores across Russia, X5 is the largest retailer of food and groceries in the country. Find out how the company is addressing sustainability.