Scouting Trends & Tech

  • Mastercard CMO: Why Innovators Need to Speak ‘The Language of Business’

  • Three Services Bridgestone is Testing to Drive the Future of Car Maintenance

  • CES 2021: Samsung, Google & Lucasfilm on Business Shifts

  • How Reliant Energy and Google are Addressing a More Competitive Market

  • How Activision Blizzard is Growing its Audience Beyond Hard-Core Gamers

Most large companies know they can get better when it comes to spotting emerging trends, integrating new technologies, and responding to changes in customer behaviors. But even when they do see these changes happening around them, they often lack the mechanisms to act quickly enough.

Our coverage of scouting defines several key activities, like aligning scouting activity with corporate strategy; operating the “radar system”; communicating what you see to the rest of the organization; running pilot tests and experiments; and helping the business deploy and scale the experiments that work.A good place to start is with our report “Best Practices: Scouting Trends and Emerging Tech.”


7 of the Best Tools for Bringing Serendipity Back

One thing is painfully absent from the work-from-anywhere era: serendipity. We’ve been testing out tools that support serendipity this year. These are seven of the best.


Citi CInO on Getting Innovation Out Into the World

Vanessa Colella, Chief Innovation Officer at CitiBank, discusses how she defines disruption, trends in financial services, and how innovation is like a sloppy joe.


There Is No ‘Workplace of The Future,’ Says Knoll VP

Tracy Wymer, VP of Workplace Strategy at design firm and manufacturer Knoll, shares predictions for how the office will change in 2021 and beyond. 


Inside the Creation of Harley-Davidson’s New Line of Electric Bikes

Everything from the concept to the name of Harley-Davidson’s new electric bike brand is an homage to the company’s history. Brand Director Aaron Frank shares more…


How Are Innovation Labs in Silicon Valley Changing?

Paul Campbell, formerly of W.L. Gore, offers his take on how innovators should pivot their innovation labs during the pandemic. 

Vicki Dobbs Beck, Executive-in-Charge at ILMxLAB

Will Coronavirus Be the Tipping Point for Virtual Reality?

The desire to escape in 2020, if only for minutes or hours, has become an obsession, creating the perfect tipping point for virtual reality. See how Lucasfilm’s ILMxLab has harnessed that energy…

Research Report


Scouting Trends & Emerging Tech

How do large companies scout the trends and technologies that will be most relevant to their future success? Ourreport collects advice from executives...