Scouting Trends & Tech

  • Venture Capital — Silicon Valley Style

  • Pursuing Four Sustainability Goals at Russia’s Biggest Grocery Retailer

  • Disney: Innovating at the Intersection of Physical & Digital

  • Ford Autonomous Vehicles CEO on Consumer Trust

  • Member Spotlight: Joshua Ness, Verizon

Most large companies know they can get better when it comes to spotting emerging trends, integrating new technologies, and responding to changes in customer behaviors. But even when they do see these changes happening around them, they often lack the mechanisms to act quickly enough.

Our coverage of scouting defines several key activities, like aligning scouting activity with corporate strategy; operating the “radar system”; communicating what you see to the rest of the organization; running pilot tests and experiments; and helping the business deploy and scale the experiments that work.A good place to start is with our report “Best Practices: Scouting Trends and Emerging Tech.”

Spradley Exec Photo White Background Smaller

How Tyson’s CTO Is Using Big Data to Forecast COVID Spread

Because food distribution was labeled an essential business, Tyson Foods never shut down any of its plants. Right at the start of the pandemic — as early as January — Scott Spradley and his team began analyzing data to predict how infection might spread within them.

Firestone Direct NOV 2020-18

Three Services Bridgestone is Testing to Drive the Future of Car Maintenance

While car companies are always releasing new models, the way our vehicles get serviced has largely remained the same. But Bridgestone is working on several high-potential projects to modernize car maintenance.


CES 2021: Samsung, Google & Lucasfilm on Business Shifts

Executives at Samsung, Google, and Lucasfilm’s Industrial Light and Magic talk about business shifts they expect to endure in 2021.

Nest Hub Chalk

How Reliant Energy and Google are Addressing a More Competitive Market

Utility companies typically aren’t known for innovation. But Texas-based Reliant, a subsidiary of NRG Energy, and partner Google are forging a new path…


How Activision Blizzard is Growing its Audience Beyond Hard-Core Gamers

Ken Wee, Chief Strategy Officer of Activision Blizzard, shares insights on esports, the company’s focus on its biggest franchises, investing in mobile games, free-to-play offerings, and more. 

Lisa Schneider headshot_70b

Merriam-Webster CDO on Getting the Digital Skeptics Onboard

Merriam-Webster’s Chief Digital Officer Lisa Schneider shares insights on avoiding digital fatigue and getting a traditional company on board with a large-scale digital transformation. 

Research Report


Scouting Trends & Emerging Tech

How do large companies scout the trends and technologies that will be most relevant to their future success? Ourreport collects advice from executives...