Most large companies know they can get better when it comes to spotting emerging trends, integrating new technologies, and responding to changes in customer behaviors. But even when they do see these changes happening around them, they often lack the mechanisms to act quickly enough.
Our coverage of scouting defines several key activities, like aligning scouting activity with corporate strategy; operating the “radar system”; communicating what you see to the rest of the organization; running pilot tests and experiments; and helping the business deploy and scale the experiments that work. A good place to start is with our report “Best Practices: Scouting Trends and Emerging Tech.”
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