Scouting Trends & Tech

  • PepsiCo’s Chief Design Officer on ‘The Age of Startups’ and Why Incremental Innovation Isn’t Enough

  • Video: Who Should Lead the Charge on Web3 and the Metaverse?

  • Video: What is Web3?

  • What It Takes to Win in the Fourth Industrial Revolution

  • Visioning an Emerging Tech Landscape in the Metaverse

Most large companies know they can get better when it comes to spotting emerging trends, integrating new technologies, and responding to changes in customer behaviors. But even when they do see these changes happening around them, they often lack the mechanisms to act quickly enough.

Our coverage of scouting defines several key activities, like aligning scouting activity with corporate strategy; operating the “radar system”; communicating what you see to the rest of the organization; running pilot tests and experiments; and helping the business deploy and scale the experiments that work. A good place to start is with our report “Best Practices: Scouting Trends and Emerging Tech.”


How Carmaker BMW is Developing Strategy for Blockchain, AI, and the Metaverse

How do emerging technologies get evaluated, tested, and rolled out in Munich-based BMW Group? We talk to Andrew Luckow, Head of Innovation and Emerging Technologies to get the details.


Inside MetLife’s Relationships with VCs and the Startup Ecosystem

Since 2014, the $68 billion insurer MetLife has run more 160 experiments with startups — 70 of which later developed into contractual relationships. Vice President of Innovation Terrence Luciani has created a structured process for collecting requirements from around the company, and then working with venture capital firms, accelerators, and other parties to identify relevant startups. Inside, he talks about how that process works.


How Software-Maker PTC Prototypes the Future of AR and VR

The $1.8 billion software company PTC makes software used to design physical products, and to connect them to the Internet of Things. In 2017, the Boston company created a new Reality Lab. Its leader, Valentin Heun, says, “We look at problems in the company that cannot be solved wth short-term business perspectives.” Heun talks about the lab’s objectives, metrics, and where it sits within PTC.


How Pharma Distributor AmerisourceBergen Prioritizes and Pilots Emerging Tech

One key is to success with emerging tech is working closely with customers, says SVP of Strategy and Innovation Jason Dinger: “Sometimes, we identify hidden value where a customer sees a way to deploy a technology that we didn’t see.”


Is Augmented Reality the Next Disruptive Technology?

Entrepreneur and author David Rose shares his vision of the future of augmented reality. “What the web was in the 90s and what mobile was in the aughts, this is what AR will be in the next decade,” Rose says.


How the NHL’s Florida Panthers are Using Data More Strategically

COVID-19 has accelerated the digitization of entire industries, changing everything from where we work to how we watch sports. NHL Florida Panthers’ Chief Strategy Officer is leading the organization’s transformation with data-centered marketing and creative strategies to build a larger fan base.

Research Report - Scouting Trends


Scouting Trends & Emerging Tech

How do large companies scout the trends and technologies that will be most relevant to their future success? Our report collects advice from executives...

Research Report - Delivering Value


Delivering Value Through Emerging Tech & Innovation

The emerging tech landscape is perenially noisy — and overhyped. Companies first need to develop a clear set of problems they are trying to solve, or experiences they are trying to create, for internal or external customers. This report collects advice from 200-plus corporate professionals, along with senior leaders at Best Buy, Fidelity Investments, AmerisourceBergen, iRobot, MetLife, and other large organizations.