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How Can Companies Enhance 10 Key Physical and Digital Capabilities?
In today’s competitive environment, industry leaders combine physical innovation — like logistics, manufacturing, customer service, and quality control — with the digital. Rob Siegel’s new book, The Brains and Brawn Company, explores how teams can leverage both types of capabilities to avoid disruption.
“Companies have to master five digital and five physical attributes,” Siegel says. Each of those attributes relates to a different part of the metaphorical body. “The left hemisphere, how well do you handle analytics? The right hemisphere, how well do you handle creativity? … The inner ear, how do you balance what you do internally and where do you partner?”
Siegel teaches at Stanford Graduate School of Business, and is also a veteran Silicon Valley venture capitalist, former GE and Intel exec, and many-time entrepreneur. During the conversation, he discusses companies that leverage the best of the digital and physical, like 23andMe. He also shared one piece of advice for corporate innovators at large companies.
“Leaders inside of companies need to actually have a very clear minded objective look at their organization…and figure out where the company is succeeding and where it might be struggling and then take specific actions to improve in those areas,” he says. “That includes also understanding how functions inside of a company interact with each other, and how well the organization acts with other organizations.”
Learn more about The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical.
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ArticleTBWA\Chiat\Day NY’s First-Ever Innovation Chief on Disruption and New Tech in Advertising
“What I’m trying to figure out here is, how do we fuse innovation into all different areas of the agency?” says Rori DuBoff, who began as ad agency TBWA\Chiat\Day NY’s first-ever Chief Innovation Officer in June 2022. “The idea wasn’t to come in and create this isolated little group.” More from DuBoff inside…
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The 5 Misconceptions in Corporate Innovation (and How to Overcome Them)
Columnist Mohan Nair lays out the top misconceptions in corporate innovation, and supplies strategies for overcoming them. Misconception #1: “All innovation should be done through operational teams, otherwise it will be a failure.”
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Top 10 Movie Moments That Illuminate the Innovation Process
As part of our most recent Impact conference, we put together an innovation movie night — and asked the InnoLead community to nominate their favorite movie scenes that best capture the highs and lows of the innovation process. Their suggestions came from Apollo 13, Ford Vs. Ferrari, Moneyball, and more.
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Mapping Three Years of Innovation Activities at TIAA
A single slide captures three years of innovation activity at TIAA, the $40 billion financial services firm. We asked creator Howard Manzon to explain what’s on the slide; what worked; and what he might do differently in the future.
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Three Traits that Make Sustainability Leaders Successful
Effective sustainability requires multifaceted, open innovation, says Professor Ashley George. As President and Founder of the nonprofit Tech for Good, George shares three key traits that make business leaders successful at building a sustainable practice.
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How $1.5 Billion Materion Set Up Sustainability Governance and Reporting
The reporting structure of Materion’s six-member sustainability team was set up with the intention of embedding sustainability into company’s strategic planning, decision-making, and core operations. We talk to Jon Newton, the Cleveland company’s Global Director of Sustainability.
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