Scenario Planning in 2020: What You Should (and Shouldn’t) Be Doing

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The business and societal impacts of the coronavirus pandemic will be “more like World War I or the Great Depression,” says Matthew Ranen, a scenario-planning consultant.

The business and societal impacts of the coronavirus pandemic will be “more like World War I or the Great Depression,” says Matthew Ranen, a scenario-planning consultant based in San Francisco. Ranen discusses how you should be planning for the months and years ahead.

 

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