Navigating Priority Changes: Ranking Initiatives

July 23, 2020

The second exercise from our “Navigating Priority Changes at Your Company” workshop presents a two-by-two that helps teams rank their priorities. Watch the video above for a detailed explanation from session leader Brant Cooper.  


List out projects and innovation initiatives that your team hopes to work on. Think about the confidence you have in each project. Are you confident that the project will be successful? Does the endeavor feel riskier? Then think about the significance the project will have in the organization — is it high-impact or low-impact? Put each project in one of the four quadrants presented in the video. 


High-impact, high-confidence projects can be sent to the project management group for execution. High-impact, low-confidence projects can be delegated to the company’s innovation or R&D group.


Cooper recommends that innovators do this exercise with senior leaders at their company. He also says this tool can be used within teams to prioritize their own ideas.