- Home
- About IL
- Topics
- INDUSTRIES
- Research Reports
- Webcasts & Calls
- Events
- RESOURCES
Inside Kellogg's NYC Cereal Café
At Kellogg's NYC, playing with your food is strongly encouraged. Kellogg's launched its New York City cereal café in 2016. Visitors can build their own cereal bowls and add seasonal toppings. They can also order custom bowls curated by the Kellogg's staff that test new types of cereal. Overlooking Union Square Park, the cafe's kitchen lies at the heart of the space. The rest of Kellogg's NYC features living room pods and spaces to play games.
According to Sandra Di Capua, a partner at Kellogg's NYC, guests are invited to relax, play games, and connect with each other over cereal — just like they would in their own living rooms.
"[In New York City,] we live our lives outside of our apartments...in restaurants, in cafés, ... in bars," Di Capua says. "This is a place we want to be an extension of your home." Di Capua talks about how Kellogg's NYC connects with guests and tests new products in this video.
Latest video
Related articles
ArticleFast Prototyping and Feedback at Shell's TechWorks Innovation Lab
Julie Ferland of the Shell TechWorks innovation lab, offers an inside at the space; the types of projects it works on; and the team Shell has assembled from outside the oil and gas industry.
- Article
Kellogg’s Nigel Hughes on How R&D is Changing
Nigel Hughes, Head of R&D at the cereal giant Kellogg Co., talks about distinguishing between fads and “seismic shifts,” and how the R&D organization is changing.
- Article
Inside Stanley Black and Decker's 'Futures Innovation Factory'
Stanley Black and Decker's “Futures Innovation Factory" works on new products like smarter security cameras, automated doors, and more. Take a look inside the space...
More Innovation Labs & Spaces
- Article
Mercedes Lays Off Staff at Innovation Centers, Seeks Outside Partners
Daimler AG, the German company that makes Mercedes-Benz vehicles and Daimler trucks, has laid off more than 100 staffers at its Lab1886 innovation centers around the world…
- Article
How Hain Celestial Keeps Innovation On Track
Hain Celestial Group, known for teas and pantry staples, has pivoted down a new path in response to COVID-19: hand sanitizer. The company is also conducting remote product tasting with its senior leaders. SVP of R&D Jeff George explains…
- Article
How Tiffany & Co. is Turning Prototypes into Products Faster
The legendary jewelry-maker Tiffany & Co. dates back to 1837. A new Jewelry Design & Innovation Workshop is changing how the company creates products…
No comments yet