How Hain Celestial Keeps Innovation On Track

By Lilly Milman2020-05-08T14:45:00

Hain Celestial Group, known for teas and pantry staples, has pivoted down a new path in response to COVID-19: hand sanitizer. The company is also conducting remote product tasting with its senior leaders. SVP of R&D Jeff George explains…

Most people tend to associate Hain Celestial Group with their eponymous Celestial Seasonings Sleepytime Tea and its iconic sleeping bear mascot, but the ongoing COVID-19 pandemic has led the company’s innovation team down a new path: hand sanitizer.

The company has been producing and selling hand sanitizer in Canada under the brand name One Step for many years, but the increased demand for the product in the US inspired the R&D team to figure out how to bring it down to the states, says Jeff George, Senior Vice President of R&D at Hain Celestial.

“We had some experience as a company [producing hand sanitizer], and we had the capability…in Canada. So, when this incredible demand and need surfaced, it was all hands on deck,” he says.

Starting production of the new brand, called Live Clean, in the United States was a matter of leveraging existing resources and relationships. First, the company had to get creative to fast-track plans to upgrade their brand new personal care manufacturing facility in Bell, California.

Register For Access

You must be signed in as a member or registered user to view this article.

Register For 5 Free Articles!

Not quite ready to become a member? Register for free to have a look at this article and more:

Case studies & best practices advice from your peers
Live and archived webcasts, videos, podcasts, and conference calls on issues that matter
Assessment tests that give you an instant score
Large-format downloadable discussion guides for your team and senior leaders
Excerpts from our 20+ quarterly research reports
…and other useful resources you won’t find anywhere else.

If you are already a registered user or a member you can SIGN IN now