Innovation in Sports

Exclusive Interview with NASCAR's Chief Innovation Officer

By Collin Robisheaux2022-02-17T11:30:00

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To shed light on how NASCAR stays connected with fans — and how it explores the potential of new technologies — we spoke with Craig Neeb, Executive Vice President and Chief Innovation Officer. He says that delivering concrete results requires strong relationships with leadership, openness to the startup world, and ...

 

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