Ideation, Prototyping & Pilots

How Reebok is Thinking Outside the Mold

By Kelsey Alpaio2017-06-01T14:22:00

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Bill McInnis of Reebok says the company wanted “a lot more speed, a lot more local, and a lot more custom.” This inspired initiatives like the "Liquid Factory" and "Cotton + Corn."

 

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