All contributed article articles

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    How Consumer Goods Companies Can Turn Everyday Users into Influencers


    Jos Harrison, Global Head of Brand Experience and Design at the consumer packaged goods firm Reckitt, outlines how brands can leverage building positive relationships with the everyday consumer to grow a strong brand recognition and experience.

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    Why Digital Transformation Programs are Not About Technology


    “If you’re a leader expecting a technological silver bullet, a software panacea to all your business problems, without touching your people and processes,” writes Ger Perdisatt of Microsoft, “you’re going to struggle to derive value from a digital transformation program.” Here’s his advice on digital transformation, excerpted from the new book “60 Leaders on Innovation.”

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    Why Well-Run Companies Continue to Fail


    In the 24 years since Clay Christensen’s book The Innovator’s Dilemma was published, Christensen and many others uncovered a long list of reasons for why well-run companies can flounder. Despite these insights, leading companies now lose their leadership positions more quickly than ever before. The key question we must now answer is: “Why?”

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    How You Can Foster a Culture of Conversation (and Why It Matters)


    Communication is not a bad thing, writes Eric Braun of Retail Business Services, but it’s very different from conversation. Inside, Braun offers a case study along with six tips for fostering a culture of constructive conversation in your organization.

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    Cracking the Contract Conundrum


    Nikhil Gargeya and Diana Joseph provide a framework for getting past the initial conversation into concrete action when it comes to large companies partnering with startups. 

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    How to Apply Lean Startup at Big Companies


    Slides on applying the lean startup from the former Director of Digital Innovation at a lighting manufacturer. “Lean startup is not a bible,” he writes, but “rather a recipe book…”

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    Two Big Themes from This Year’s World Economic Forum


    While the pandemic and its repercussions permeated almost every discussion at the 2021 World Economic Forum, two big themes emerged for Imran Sayeed, a regular participant in the event: sustainability and reskilling.

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    Party Lines, Clubhouse, and Reinvention as a Shortcut to Innovation


    Rick Robinson, Vice President of Innovation at AARP Innovation Labs, shares why not every innovation needs to stem from novel ideas — all through the lens of Clubhouse. 

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    5 Lessons from COVID-Driven Innovation at Whirlpool Corp.


    Christian Gianni, the former CTO of Whirlpool Corp., shares insights into how the Michigan-based appliance giant overcame those barriers during the COVID crisis…

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    Twenty Observations on Innovation in the US Dept. of Defense


    It’s harder to innovate in the government than in the private sector — that’s just the way it is — but it can be done. For those leaders and innovators who work inside the DoD system, here are some observations…

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    Why Tapping Into Employee Insights is a Business Imperative


    Organizations need to rely more and more on those employee insights, not least because employees know where the opportunities are.

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    Stop Innovation Superhero Syndrome


    Corporate innovators should avoid falling prey to “Superhero Syndrome,” argues Alex Slawsby, a former innovation director in the aerospace industry. Instead, they should think more like football scouts or orchestra leaders. ”As an innovation leader, you need to be involved in identifying people throughout the organization that can help you achieve something great,” Slawsby writes.

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    ‘What Did I Get Myself Into?’: Jumping from the Private to Public Sector


    Sean Adams, SVP of Innovation Design at a public enterprise fund, made the jump from the private to the public sector two years ago. Here’s what he’s learned…

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    Innovating from Within: The 10 x 10 Laws


    Mohan Nair has run the Innovation Force team at Cambia Health Solutions for 10 years now. He offers 10 rules to follow over 10 years in order to guide a program to success. 

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    A Model for Measuring Corporate Innovation Programs


    There is no silver bullet or a quick solution for measuring the impact of innovation, but this model brings structure to the process of measuring the health of innovation programs and their impact.

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    What is the Future of Theme Park Vacations?


    Temperature screenings and face coverings are now part of the park experience. So what elements of the theme park vacation will remain forever changed? What will bounce back? 

  • Aaron Proietti, author of Today's Innovator.

    How is Sales Changing During COVID-19?


    During the COVID-19 pandemic, many business-to-business sales organizations are left with a pipeline of prospects that do not advance to later stages of the sales process… 

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    How Can You Stay Close to Customers Remotely?


    Eric Steege of Amazon Web Services shares how teams can stay close to their end users during a pandemic. Get his tips about leveraging learnings, customer insight channels, and more.