February 3, 2025 | By Wim Vandenhouweele
How to use a simplified version of a Reverse Income Statement to define and value the experiment's key assumption(s). Includes a downloadable spreadsheet example.




















Inside Look: How MetLife Built an AI Platform to be a ‘Force Multiplier’
How Perdue Farms is Pursuing Differentiation with AI
A Practical Guide to Using AI to Identify Problems Worth Solving
How Sweetwater Stays Connected to Customers — While Also Leveraging AI
Fidelity, GM, and Best Buy Heath: Stories from the Front Line of Deploying New Technology
Deploying AI at $28B Sun Life Financial: Learnings So Far
How Synchrony is Preparing for the Arrival of Agentic Commerce
How to Think About Startup Engagement in 2026
Why Digital Transformation Still Gets Stuck Inside Large Organizations
What Should Companies Do with All the Free Time that AI Creates? 