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Moisés’ 10 Commandments for Innovation and Growth

1
Commandment 1: Thou Shall Define a Purpose
  • 1
    Commandment 1: Thou Shall Define a Purpose
  • 2
    Commandment 2: Thou Shalt Define Innovation for Your Organization
  • 3
    Commandment 3: Thou Shalt Align With and Enrich Your Company’s Strategy
  • 4
    Commandment 4: Thou Shalt Identify and Implement the Tools Needed to Innovate
  • 5
    Commandment 5: Thou Shalt Bridge Heaven and Earth
  • 6
    Commandment 6: Thou Shalt Listen Well to New Perspectives
  • 7
    Commandment 7: Thou Shalt Act With Humility
  • 8
    Commandment 8: Thou Shalt Establish Management Systems
  • 9
    Commandment 9: Thou Shalt Create a Brave and Empathetic Culture
  • 10
    Commandment 10: Thou Shalt Collaborate
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Commandment 1: Thou Shall Define a Purpose

By Moisés Noreña 2021-11-01T00:13:00+00:00

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Building an innovation program from the ground up can be a daunting mandate. However, the foundation of all initiatives or programs should be a clearly defined purpose. 

 

“You should define a vision of why this is what you are going to be making as an organization…to make the world a better place,” says Moisés Noreña, former Head of Innovation at Whirlpool, Allstate, and Moen. “Your goal is to serve the customer like nobody can. When you define the purpose, you are on your path to achieving that.”

 

In this series, Noreña shares his “10 Commandments for Innovation and Growth” at established companies. The goal, he says, is to share “conscious business practices that involve holding values of collaboration, care, and trust that go beyond making money. Conscious business practices applied to innovation, means creating to serve or benefit people I work with, work for, consumers, investors, stakeholders, and the planet.”

 

This video dives deep into the first Noreña’s first commandment: Thou shall define a purpose. 

 

The purpose, according to Noreña, should go beyond growing market share and be focused on improving customer’s lives. For example, IKEA’s purpose is not to be the largest furniture store in the world. According to Noreña, the company seeks to create a better everyday life for people through providing products that let people furnish their dream home.

 

Noreña also shares three steps to help innovators on their journey:

        • Find unarticulated needs.

        • Define what you can do better than anybody.

        • Assess the industry potential. 

 

View the video for more, or watch the video in Spanish.

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  • Featured Article
  • Featured Video
  • IL Confidential
  • Strategy & Governance

Moisés’ 10 Commandments for Innovation and Growth

  • 1
    Screen Shot 2021-05-24 at 11.02.52 AMCurrently reading

    Commandment 1: Thou Shall Define a Purpose

  • 2
    Screen Shot 2021-05-24 at 11.12.09 AM

    Commandment 2: Thou Shalt Define Innovation for Your Organization

  • 3
    Screen Shot 2021-05-24 at 11.19.07 AM

    Commandment 3: Thou Shalt Align With and Enrich Your Company’s Strategy

  • 4
    Screen Shot 2021-07-01 at 11.55.19 PM

    Commandment 4: Thou Shalt Identify and Implement the Tools Needed to Innovate

  • 5
    Screen Shot 2021-07-01 at 11.36.04 PM

    Commandment 5: Thou Shalt Bridge Heaven and Earth

  • 6
    Screen Shot 2021-08-20 at 10.19.25 AM

    Commandment 6: Thou Shalt Listen Well to New Perspectives

  • 7
    Screen Shot 2021-08-20 at 10.28.36 AM

    Commandment 7: Thou Shalt Act With Humility

  • 8
    Moises-commandment8-image

    Commandment 8: Thou Shalt Establish Management Systems

  • 9
    Moises-commandment9-image

    Commandment 9: Thou Shalt Create a Brave and Empathetic Culture

  • 10
    Moises-commandment10-image

    Commandment 10: Thou Shalt Collaborate

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More Videos

  • Moises-commandment10-image
    Video

    Thou Shalt Collaborate

    2021-11-02T22:06:00Z

    In his 10th and final commandment, Moisés Noreña shares his Letterman-style “Top 10 List” on how to foster collaboration as an innovation leader.

  • Moises-commandment9-image
    Video

    Thou Shalt Create a Brave and Empathetic Culture

    2021-11-02T19:39:00Z

    In his ninth commandment, Moisés Noreña shares how to create a risk-tolerant culture within a large organization by propagating and rewarding values like bravery and empathy.

  • Moises-commandment8-image
    Video

    Thou Shalt Establish Management Systems

    2021-11-02T19:23:00Z

    In his eighth commandment, Noreña gives examples of how management systems can help innovation leaders juggle multiple projects and teams successfully.

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