Video: How Can Companies Find Places to Pilot Test?

By Nora Swidey |  August 1, 2022

Chris Docherty, Senior Innovation Advisor at Planbox, spoke to us about places that companies should look when they need to pilot test a product or innovation. 


He suggested companies look to places like universities, accelerators, vendors, and more. He also mentioned that, in a case that could cause damage to a large mother brand, a spin up could also be an option.


(Featured image courtesy of Austin Distel on Unsplash.)