Why You Need Clear and Shared Definitions of Key Innovation Terms

February 7, 2023

In this short video, Fiona Murray of MIT, Scott Anthony of Dartmouth, and Alex Slawsby of InnoLead make the case that innovation activities are more likely to succeed if colleagues are using the same definitions of key terms and concepts.

“It means that when we’re having a conversation, we’re talking to one another, and among a group of people, rather than talking past one another,” says Murray, the Associate Dean of Innovation and Inclusion at MIT’s Sloan School of Management. Agreeing on definitions of commonly-used words “is profoundly important. It reduces the friction…”

“If you can’t say a word and have everybody in the room think the same thing, you’ve got a big problem…” says Alex Slawsby, Chief Growth Officer of InnoLead. “Having a common language is crucial.”

This is the first video in our series on “Defining Your Terms.”