Best Videos: Corporate Innovation Concepts and Methodologies

January 31, 2020

InnoLead will be releasing one video a week in the month of February from the mainstage sessions at our 2019 Impact event. Looking for more to watch? Below are a dozen of our favorite YouTube videos covering key innovation concepts and methodologies, curated especially for people working in large organizations.

From breaking down the challenges of business model innovation to exploring Amazon’s innovation culture, these videos will familiarize you with key tactics and concepts, and case studies of how they work in actual companies. For more innovation videos, check out our series of video interviews and our webcasts.   

Adobe Kickbox — Mark Randall at the Lean Startup Conference

Length: 20 minutes 23 seconds

Adobe VP of Creativity Mark Randall talks about the creation of the “Kickbox” program to encourage employee experimentation, built on many of the principles of the “lean startup” approach. Read our case study on how MasterCard adapted the Adobe Kickbox kit.

Business Model Canvas — Alex Osterwalder at Stanford

Length: 3 minutes 33 seconds

In an excerpt from a longer talk delivered at Stanford University, Alex Osterwalder lays out the nine building blocks of the business model canvas, including customer relationships, channels, and cost structure. “The individual building blocks are not new,” Osterwalder says. “The important thing is that we have all nine on one slide or on one poster, and we understand how they all fit together… It’s the combination between a great product and a great business model that is going to keep you ahead in competition in the coming decade,” he says. Listen to our podcast interview with Osterwalder.

Business Model Innovation — University of St. Gallen 

Length: 8 minutes 22 seconds 

Why did companies like Nokia, Kodak, and Newsweek fail? University of St. Gallen tackles this question in its video on business model innovation. Their team busts three innovation myths: innovation stems from brand new ideas, big success requires vast resources, and innovation breakthroughs are always based on new technologies. The video includes real world examples and four suggested steps to innovate your business model.

Culture of Innovation at Amazon — Ben Butler of Amazon Web Services

Length: 51 minutes 12 seconds

Ben Butler of Amazon Web Services shares the key tenants that help the company maintain an innovative culture. This presentation from the AWS Public Sector Summit in 2018 covers Amazon’s four beliefs: customer obsession, long-term thinking, willingness to fail, and willingness to be misunderstood for a long time. Butler also discusses how the company is organized to bring those values to life. Listen to our podcast: “Inside Silicon Valley’s Innovation Culture.”

Customer Empathy — Hallmark Business Connections

Length: 5 minutes

This video from Hallmark tackles the importance of empathy and creating experiences that will encourage users to become repeat customers. Rhonda Basler, Customer Engagement Director for Hallmark Business Connections, discusses the company’s immersion program that allows their team to understand customers’ feelings about product offerings. She also suggests that people keep a checklist close to help them identify customer emotions during an interaction. Other examples come from Ritz-Carlton and Charles Schwab.

Design Thinking — IBM Think Academy

Length: 5 minutes 51 seconds

This succinct animated video from IBM lays out the steps of design thinking, including understand, explore, prototype, and evaluate. It also ties in agile development methodology.

Disruptive Innovation — Clay Christensen

Length: 7 minutes 51 seconds

Harvard Business School professor Clayton Christensen explains the difference between “breakthrough innovation” and “disruptive innovation,” using examples from the technology and automotive industries. Christensen also discusses the concept of “the Innovator’s Dilemma.” He asks, “Should we make better products that we can sell for better profits to our best customers? Or maybe we ought to make worse products that none of our customers would buy that would ruin our margins.” Read our three-part interview with Christensen. 

Hackathons Defined — Harman International

Length: 2 minutes 11 seconds

This video provides a great overview of how companies like Harman, an audio products maker, can engage outside developers and entrepreneurs to create prototypes that explore new product directions.

Open Innovation — Henry Chesbrough of UC Berkeley

Length: 4 minutes 34 seconds 

Although this video is vintage, UC Berkeley professor Henry Chesbrough, author of books like “Open Innovation” and “Open Services Innovation,” clearly lays out the concept of open innovation with examples and a few diagrams. Listen to our live call with Henry Chesbrough on open innovation.

Rapid Prototyping — Tom Wujec of Autodesk & Singularity University

Length: 2 minutes 37 seconds

“People think innovation is a thinking activity. You don’t innovate through PowerPoint. You innovate by building things,” says Tom Wujec, a fellow at the software company Autodesk and an adjunct professor at Singularity University. Wujec talks about the benefits of prototyping possible solutions. “Prototypes not only show you what you know, but they show you what you don’t know,” he says.

Three Horizons for Growth — Joe Ryan

Length: 5 minutes 3 seconds

The “three horizon” model is often referred to by innovators to designate three different timeframes: the near-term, mid-term, and long-term. Joe Ryan of the Vanderbilt Owen Graduate School of Management explains, with a few helpful slides.

User Innovation — Eric von Hippel

Length: 13 minutes 54 seconds

Eric von Hippel, a professor at MIT’s Sloan School of Management, explains the difference between producer innovation and user innovation — and how the two kinds can be symbiotic.