In this short video, Alex Slawsby of InnoLead interviews Gina O’Connor, Professor of Innovation Management at Babson College, about setting up an effective measurement regime for innovation.
“We need to create a set of metrics that aligns with what the objectives for the company are, and what the work to be done really is,” she says. Relying on traditional operational metrics, she adds, “is not a healthy approach.”
This is the second video in a four-part series of interviews with O’Connor; the next video describes three tiers of innovation metrics. Babson College is one of InnoLead’s strategic partners; more info here.