Description: Breakthrough innovation needs people with different minds to deliver different outcomes. We collaborate with creators: outliers, misfits, rebels and the crazy ones to understand the future and develop breakthrough strategies. We help innovators to see things differently and think differently. We are experts in harnessing cognitive diversity at scale. Our unique source of divergent perspective is channeled from The Sense Network. We are home to 5,000+ creators from over 1,000 cities worldwide. In collaboration with our clients and The Sense Network, we work as one team. We use agile workflows: to discover future needs, evaluate and derisk existing pipelines; ideate, iterate and design breakthrough innovation.
USA: 135 W 41st St 5th Floor, New York NY 10036
UK: 71-91 Aldwych, London WC2B 4HN
Website : senseworldwide.com
New York: +1(212) 518 3444
London: +44(0)20 7025 6040
Contact: Contact Anthony Chase, Head of Marketing
LinkedIn : Profile
Sample Clients: Since 1999, Sense Worldwide has helped some of the world’s most innovative companies be more innovative. Nike, Sonos, PepsiCo, Barclays, Viacom, Diageo, BUPA, GE, SC Johnson, Blue Diamond and many other organisations collaborate with The Sense Network to shape their future.
Expertise: We might not know the answer to your challenge right now, but we do know how to get you there. Our talent is to make an innovation challenge simple and fun.
How might we identify whitespace opportunities?
How might we talk about our category differently?
How might we define a future design strategy?
How might we understand the needs of our future consumers?
How might we co-create a new business proposition?
How might we target a new customer in a new market?
How might we develop a disruptive brand strategy?
How might we prioritise a five year innovation roadmap, fast?
How might we help you to innovate?
Propositions: To help innovators to see things differently and think differently, Sense Worldwide harnesses the cognitive diversity of The Sense Network, to deliver:
BREAKTHROUGH INNOVATION: Make a creative leap. Develop game-changing innovations. Co-create with people who see things differently and think differently to you. Elevate analytical thinking to breakthrough propositions. Design future brand experiences.
NEW LEADERSHIP VISION:Reframe the future. Explore unknown unknowns. Uncover the ideas in your organisation. Map strategic opportunities. Ask, what business are you really in? Design a future vision and roadmap with foresight. Mitigate risk.
MIND EXPANSION DAYS: Become more innovative. Expand your mind. Overcome groupthink. Develop the Creative Intelligence of your team. Seek inspiration from your future customers who live at the edge of culture. Design early stage concepts.
Services: Our workflows support various stages of the innovation and corporate venturing process:
1. Evaluation – Derisk current pipeline. Overcome cognitive bias. Mitigate false negatives. Invest in the breakthrough innovations that will drive future growth.
2. Discovery – Understand future needs, today. Identify breakthrough opportunities emerging at the edge of culture that will enter the consumer mainstream tomorrow.
3. Ideation – Develop breakthrough propositions. Collaborate with your future customers. Evaluate analytical thinking; elevate it to breakthrough ideas.
4. Feedback – Iterate: stretch, challenge and build on your ideas. Test breakthrough propositions and future plans. Harness the divergent perspectives of The Sense Network.
5. Validation – Identify potential disruptions; the unknown unknowns. Immunise ideas against external forces. Future proof your business strategy, with the people living in the future.
Resources : Thought Leadership: The Crazy Ones If you’re not using cognitive diversity to innovate, you’re doing it wrong.
The Sense Network: Meet people from worlds unlike your own. The outliers, misfits, rebels and the crazy ones.
Extreme Perspectives Podcast: Conversations with people from the edge of culture who see things differently and think differently.
Senser Stories: Job titles do not define us. Our stories make us unique. Meet The Sense Network.