Sense Worldwide
Description: Innovation is the only sustainable competitive advantage. To deliver breakthrough innovation, senior leaders, innovators, brand marketers, and consumer insight teams need to see things differently and think differently. They need people with different minds to deliver different outcomes. At Sense Worldwide we collaborate with creators: outliers, misfits, rebels, and crazy ones to understand the future and develop breakthrough strategies. Experts in harnessing cognitive diversity at scale, our unique source of divergent perspective is channeled from The Sense Network. It is home to 6,000+ creators from over 1,000 cities worldwide. Our consultants, our clients, and The Sense Network collaborate to work together as one team. Our loop-based approach makes pricing and deliverables transparent. We use agile workflows: to discover future needs, evaluate and derisk existing pipelines; ideate, iterate and design breakthrough innovation.
Website : senseworldwide.com
Office(s):
USA: 135 W 41st St 5th Floor, New York NY 10036
UK: 71-91 Aldwych, London WC2B 4HN
Phone:
New York: +1(212) 518 3444
London: +44(0)20 7025 6040
Contact: Contact Nicky Rinks, Business Development Director
LinkedIn : Profile
Sample Clients: Since 1999, Sense Worldwide has helped some of the world’s most innovative companies be more innovative. Nike, Sonos, PepsiCo, Barclays, Viacom, Diageo, BUPA, GE, SC Johnson, Blue Diamond, Principal Financial, and many other organizations. By collaborating with The Sense Network they are able to shape their future.
Who we help: To help organizations see things differently and think differently, Sense Worldwide harnesses the cognitive diversity of The Sense Network. This approach is applicable across the organization:
Innovation Teams: We partner with you to build breakthrough innovation pipelines that move the needle, build brand equity, increase household penetration, and grow revenues.
Senior Leaders: We work alongside you and your leadership team to future-proof your organization, de-risk innovation strategies, and plan breakthrough growth.
Brand Marketers: We support your brand team to identify and challenge category conventions, develop distinctive brand propositions, and create brand experiences with purpose.
Consumer Insights Teams: We collaborate with you and your internal stakeholders to understand your future consumer needs and identify culturally relevant opportunities for brand innovation.
Expertise: We might not know the answer to your challenge right now, but we do know how to get you there. Our talent is to make an innovation challenge simple and fun. This starts with asking a better question.
How might we identify whitespace opportunities?
How might we talk about our category differently?
How might we define a future design strategy?
How might we understand the needs of our future consumers?
How might we co-create a new business proposition?
How might we target a new customer in a new market?
How might we develop a disruptive brand strategy?
How might we prioritize a five-year innovation roadmap, fast?
How might we help you to innovate?
Resources :
Ebook: If you’re not using cognitive diversity to innovate, you’re doing it wrong. Read The Crazy Ones ebook.
Podcast: See things differently and think differently: Listen to conversations with people from the edge of culture with the Extreme Perspectives Podcast.
Join The Sense Network: Meet people from worlds unlike your own: Join a community of outliers, misfits, rebels, and crazy ones on The Sense Network.
Meet The Sense Network: Job titles do not define us. Our stories make us unique, read a Senser Story.