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Wayfair: Elevating the Customer Experience with AI

June 25, 2025
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One of the featured speakers at our 2025 “AI Build Day” event was Matt Herman, Head of Search, Recommendations, and Marketing Technology at Wayfair. Video of his talk is above, as are the slides in PDF form.

Herman focused on four key areas where Wayfair is using AI to improve the customer experience: inspire, engage, learn, and personalize.

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