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Turner Classic Movies: Innovating the Brand

April 11, 2017
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Document that offers a way of thinking about how to innovate with (and within) a well-established brand. “As we seek more transformative opportunities that can scale to fill financial gaps created by industry change, how do we remain authentic to who we are as a brand? And how do we innovate for the future when our personnel, processes and products are functions of our history?”

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