How can corporates successfully scout, collaborate with, and invest in startups —in a way that creates value for both parties?

This report addresses that very big question, with support from quantitative survey data, gathered in the second half of 2022, and qualitative interviews with leaders at organizations like JetBlue, Johnson & Johnson, TDK, and Coca-Cola.

One thing is clear: activity is increasing. Nearly 70 percent of our survey respondents said they expect their level of startup engagement to increase in 2023, compared with 2022. Almost 50 percent of our respondents say they have more than 10 collaborations or investments with startups already in place. Fifty-six percent of our respondents have a corporate venture capital group in place, and of those groups, one-third have been created within the past three years.

This report will help you evaluate an existing strategy for startup engagement or corporate venture capital investing — or shape a new one.

This report was sponsored by the MIT Industrial Liaison Program and MIT Startup Exchange, and produced by InnoLead.

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Innovation Illustrated
Plugging in to the Startup Ecosystem: An Illustrated Guide
November 14, 2022
No one would deny there’s a lot happening in the world of startups. But how can large companies tap into it, in a way that aligns with their objectives and creates real value? In this large-format illustration, we’ve laid out seven of the most common approaches to plugging in to…

Data Insights Video
Data Insights: The Top Challenges of Corporate-Startup Collaboration and Investment
December 15, 2022 | By Scott Kirsner
These challenges are well worth paying attention to, discussing with your team, and creating strategies to address if your work involves generating value in the world of corporate-startup partnerships.

Expert Advice on Attracting Startups
Collected Advice: How Can Corporations Become a Magnet for High-Quality Startups?
November 16, 2022 | By Scott Kirsner
What are the tactics that can help corporates attract the very best startups to a hackathon, accelerator, pitch competition, or open innovation challenge? We asked a group of corporate leaders who have run these kinds of programs. Here’s what they said.


How do you expect your company’s level of engagement in the startup ecosystem to change from this year to 2023?

Open Innovation Veteran on Working with Startups and Using Exploration Teams
December 21, 2022 | By Tyler Smith
Navigating the startup ecosystem can be difficult. Open innovation veteran Maureen Rinkunas discussed accelerator programs, what she calls “exploration teams,” and best practices for working with startups.

2021 DATA

InnoLead also partnered with MIT Corporate Relations last year on a report, “The Changing Landscape of Corporate-Startup Engagement.” Compare the 2021 findings with the 2022 findings.