What are companies doing with Web3?

And what should your company be doing now to explore, experiment, and roll out offerings tied to Web3 and the metaverse?

We relied on qualitative interviews, a survey with 265 respondents, and a collection of case studies of what 20 large organizations have been doing in recent months.

This 46-page mini-report includes data from a survey fielded in April and May 2022. We compiled a simplified guide to Web3 and metaverse concepts and terminology. And we also conducted qualitative interviews with leaders in a range of industries, from real estate to financial services to entertainment to telecommunications.

This research project was produced by InnoLead
and sponsored by KPMG LLP

This research initiative is a continuation of our CxOs & Innovation series. The objective: to be helpful to C-suite leaders and other professionals responsible for evaluating new technologies and leveraging them to drive growth, competitive advantage, and stronger customer relationships. (Earlier reports in the series include Delivering Value Through Emerging Tech & Innovation and The New Imperatives: Innovation, Agility, and Openness.)

Examples: 10 Large Companies Taking the Lead on Web3
July 22, 2022 | By Meghan Hall
As part of our deep dive into Web3 strategy, we’re looking a cross-section of companies that have begun using technology like NFTs, cryptocurrency wallets, and blockchain. 
Examples: How 10 Large Companies are Experimenting in the Metaverse
July 19, 2022 | By Meghan Hall
Has your organization begun dipping a toe into the metaverse yet? As part of our deep dive into the metaverse and Web3, we’ve compiled capsule case studies of ten companies that have. The companies span a range of industries, with differing motivations behind their metaverse debuts. 
A Simplified Guide to Web3 and the Metaverse
May 25, 2022
Web3 and the metaverse are two concepts that catapulted out of the world of startups, venture capital, and cryptocurrency enthusiasts in 2021. Now, many larger companies are exploring potential use cases and developing strategy for both Web3 and the metaverse. So we’ve created a jargon-free guide to these two concepts,…

Sample Data from the Report

Insights from KPMG
Winning in the Metaverse: 5 Lessons Learned from Gaming
May 11, 2022
As more brands venture into the metaverse, they can learn a lot from the ever-evolving gaming industry. Here are five lessons to consider as you develop your strategy.
Making the Case for Web3: Finding Your Way in a Vast Ecosystem of Opportunity
May 31, 2022
Web3 will fundamentally change the internet as we know it. But investing without a strategy won’t yield a high ROI. KPMG takes a three-step approach to help businesses learn the Web3 landscape, seize its potential, and launch successful pilot programs.


Video: Who Should Lead the Charge on Web3 and the Metaverse?

We spoke with Cliff Justice, U.S. Leader of Enterprise Innovation at KPMG LLP, about who should be leading and defining vision on Web3 and metaverse technology.

Mastercard’s Chief Innovation Officer on Emerging Tech: Be ‘Insanely Curious’
August 8, 2022 | By Meghan Hall
We spoke with Ken Moore, Chief Innovation Officer of Mastercard for insight on the evolution of Web3 and the metaverse. He gave advice for scouting and testing new technologies in large organizations and discussed how Mastercard takes a “play with a purpose” approach to new tech.