What are companies doing with Web3?
And what should your company be doing now to explore, experiment, and roll out offerings tied to Web3 and the metaverse?
We relied on qualitative interviews, a survey with 265 respondents, and a collection of case studies of what 20 large organizations have been doing in recent months.
This 46-page mini-report includes data from a survey fielded in April and May 2022. We compiled a simplified guide to Web3 and metaverse concepts and terminology. And we also conducted qualitative interviews with leaders in a range of industries, from real estate to financial services to entertainment to telecommunications.
This research project was produced by InnoLead
and sponsored by KPMG LLP
This research initiative is a continuation of our CxOs & Innovation series. The objective: to be helpful to C-suite leaders and other professionals responsible for evaluating new technologies and leveraging them to drive growth, competitive advantage, and stronger customer relationships. (Earlier reports in the series include Delivering Value Through Emerging Tech & Innovation and The New Imperatives: Innovation, Agility, and Openness.)
Sample Data from the Report
Video: Who Should Lead the Charge on Web3 and the Metaverse?
We spoke with Cliff Justice, U.S. Leader of Enterprise Innovation at KPMG LLP, about who should be leading and defining vision on Web3 and metaverse technology.