Remaking R&D

How General Mills Uses ‘Breakup Letters’ to Better Understand Consumers

By Kaitlin Milliken, Molli DeRosa, Video by Andrew Starzak2020-02-18T13:00:00

Jodi Benson

Jodi Benson shares how General Mills puts consumer needs first, and how a 150+ year old company is evolving the way it innovates to better meet those needs.

 

Register For Free Access!

Share a little bit of info to have a look at this article, and get instant access to:

  • Case studies on how innovation happens in the world’s top companies
  • Our on-demand video library with 100+ hours of workshops and exclusive interviews with senior leaders
  • Assessment tests that give you an instant score
  • Curated content on getting an innovation program started

Register now!

 

Want to become a member and get full access to everything? Learn more here.

If you are already a registered user or a member you can SIGN IN now.