Disrupting a Billion-Dollar Business from the Inside

August 2, 2023

In our recent webcast with Kathryn Scheckel, Head of Hines Global Ventures, and Mark Simoncelli, Chief Revenue Officer of Mach49, the two discussed the process of building a venture studio inside a large real estate investment and development firm. Alex Slawsby, InnoLead’s Chief Growth Officer, moderated the conversation.

Hines, the real estate giant, built a venture studio to help it launch new startups to address opportunities related to carbon reduction, smart cities, flexible cities, and tokenization, among other trends. Scheckel explained the process behind building the venture studio; shared how customer obsession plays into decision-making processes around new ventures; and shared some insights gained from the studio’s three startups: Halo, Fabrik, and CQuel.

A slide from the webcast focusing on connecting trends to pain points.

“[Venture] is a long-term game. This is not something that will create… opportunities overnight. It’s a portfolio approach that we have to take — we have to place a lot of bets in order to generate outcomes that are venture,” Scheckel said.

You can download Scheckel and Simoncelli’s slides below.

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