Kellogg’s R&D Chief on Plant-Based Proteins and New Ways of Testing Products

By Scott Kirsner2022-02-22T13:00:00

corn-flakes-featured

 The company’s SVP of Global R&D talks about getting plant-based protein to an affordable price point; how the company is moving from focus groups to in-market testing; and why the $13 billion company hires “food designers” rather than food scientists.

 

Register For Free Access!

Share a little bit of info to have a look at this article, and get instant access to:

  • Case studies on how innovation happens in the world’s top companies
  • Our on-demand video library with 100+ hours of workshops and exclusive interviews with senior leaders
  • Assessment tests that give you an instant score
  • Curated content on getting an innovation program started

Register now!

 

Want to become a member and get full access to everything? Learn more here.

If you are already a registered user or a member you can SIGN IN now.