Innovation in Sports

Why the San Francisco Giants Have a Fan Council — and Ambassadors

By Collin Robisheaux2021-10-13T19:42:00

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October is big for baseball fans and all eyes are on the SF Giants, leading the playoffs after a five-year hiatus. For Faham Zakariaei, who directs the team’s special events, the busiest part of the season means Nike partnerships, fan groups, and influencer marketing.

 

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