All sports articles

Article How the Golden State Warriors Aim for Great — Not Good — with New Technology
July 10, 2023 | By Meghan Hall
The Golden State Warriors' VP of Technology, Daniel Brusilovsky, shares insights on his team's strategy for creating stronger fan experiences and infrastructure through technology upgrades and partnerships.
Article Leveraging Analytics and Envisioning the Future of VR at the Indianapolis Colts
December 23, 2021 | By Alex Slawsby, Collin Robisheaux
For decades, sports teams have relied on stats to track their performance on the field. Today, a growing number of teams are using more sophisticated data and analytics software to optimize their business performance as well. That includes the NFL’s Indianapolis Colts, where Charlie Shin serves as VP of Data...
Article Venture Capitalist Jasmine Robinson on Sports Trends — at Home and at the Stadium
October 29, 2021 | By Collin Robisheaux
Jasmine Robinson, a Partner at Causeway Media Partners, talks about some of the recent investments her sports-focused venture capital firm has made, and what she sees coming next…
Article Tracking Disruption in Sports at an Indianapolis-Based Techstars Accelerator
October 25, 2021 | By Collin Robisheaux
The world of sports is experiencing a highlight reel of disruption — from streaming content to legalized betting to digital collectibles like the NBA’s Top Shot series. We talk with Jordan Fliegel, Managing Director of the Techstars Sports Accelerator, to understand what matters most.
Article Why the San Francisco Giants Have a Fan Council — and Ambassadors
October 13, 2021 | By Collin Robisheaux
October is big for baseball fans and all eyes are on the SF Giants, leading the playoffs after a five-year hiatus. For Faham Zakariaei, who directs the team’s special events, the busiest part of the season means Nike partnerships, fan groups, and influencer marketing.
Article How the NHL’s Florida Panthers are Using Data More Strategically
October 4, 2021 | By Collin Robisheaux
COVID-19 has accelerated the digitization of entire industries, changing everything from where we work to how we watch sports. NHL Florida Panthers’ Chief Strategy Officer is leading the organization’s transformation with data-centered marketing and creative strategies to build a larger fan base.
Article Inside ESPN’s New Virtual Innovation Center
September 28, 2021 | By Collin Robisheaux
In its 42-year history, ESPN has consistently pushed the boundaries of innovation and technology in the sports realm — from cable television to TikTok. Here’s what they’re hoping to achieve with a new virtual innovation center.
Article What is the Future of Sports Venues and Games?
September 9, 2020
In the midst of COVID-19, many of sports venues are increasingly empty, and sport no longer holds as central a place in our lives. There is a real urgency to change how live sporting events operate.
Podcast Sports iLab’s Angela Ruggiero on Sports and Technology
November 13, 2018 | By Kaitlin Milliken
How are sports and technology converging? Angela Ruggiero, CEO of the Sports Innovation Lab, talks about how technology can help teams avoid disruption...
Podcast Innovating the World of Sports
November 13, 2018 | By Kaitlin Milliken
What’s disrupting the world of sports, and how are teams adapting? To find out, we talked with Angela Ruggiero of the Sports Innovation Lab, and Jack Elkins of the Orlando Magic.
Article Five Major Trends Changing Professional Sports
September 21, 2017 | By Kaitlin Milliken, Kelsey Alpaio
Isaiah Kacyvenski, Co-Founder of the Sports Innovation Lab in Boston, discusses five major trends he sees impacting the future of sports, including “smart venue” and eSports.