How Disney’s Philosophy on Failure Drives Growth

By Scott Kirsner |  January 27, 2020

“Creativity isn’t a science,” current Disney CEO Bob Iger writes in his book The Ride of a Lifetime. “If you want innovation, you need to grant permission to fail. Don’t be in the business of playing it safe. Be in the business of creating possibilities for greatness.”

And in an interview on “The View” in 2019 (below), Iger cited Eisner and Apple co-founder Steve Jobs as two of his role models when it comes to taking big risks. “Look at our world today — how much disruption there is, how much change there is,” he said. “If you try to play it safe, if you try to protect the status quo, you don’t get anywhere… I think the riskiest thing you can do today is either try to protect the status quo, or not taking risks.”