All articles by Scott Kirsner - Page 31

Article How Beech-Nut Innovated Within a ‘Category in Decline’
July 16, 2014 | By Scott Kirsner
In 2012, Beech-Nut acknowledged that it had a problem. Moms were no longer relying on supermarket baby food, and they regarded homemade food as the gold standard…
Article GE’s Chief Marketing Officer on Opening up to Innovation
July 30, 2014 | By Scott Kirsner
Beth Comstock talks about how GE pursues speed and growth through partnerships: investing in startups, crowdsourcing, & inviting inventors to use patents…
Article Why Intuit Says ‘You Never Know’ about Ideas until You Test ‘Em
August 7, 2014 | By Scott Kirsner
Executive Bennett Blank explains how Intuit is creating infrastructure that encourages teams to test ideas in the market to help determine which ideas hold real promise.
Article How Heathrow Airport Clears Emerging Tech for Take-Off
August 18, 2014 | By Scott Kirsner
London’s Heathrow Airport handles 72 million passengers a year. Amidst the need for operational efficiency, Richard Harding explains what the innovation team has achieved.
Article Setting Innovation Goals at American Cancer Society
August 20, 2014 | By Scott Kirsner
The American Cancer Society's new Managing Director of Product Innovation talks about building an innovation team, setting goals, and collaborating within a large non-profit...
Article What are You Focused on This Fall?
September 10, 2014 | By Scott Kirsner
We asked about the issues, challenges and opportunities you’re focused on this fall. Here are the ten most interesting — and representative — answers we got.
Article Is This the Fate of Employee Idea-Sourcing Initiatives?
October 7, 2014 | By Scott Kirsner
You launch an innovation initiative and cast a wide net for employee ideas. What happens next? This slide from Thomson Reuters' Mona Vernon predicts it with accuracy.
Article Google Execs Share Slides on Innovation, Culture & Hiring
October 16, 2014 | By Scott Kirsner
Slides from Google executives. Among their insights: “Most companies today are run to minimize risk, not maximize freedom and speed.”
Article Why GE Created the FirstBuild Maker Community
October 9, 2014 | By Scott Kirsner
GE's Lou Lenzi explains how the company's new co-creation initiative, launched this summer, allows GE to "take little bets and do things fast." Includes video and slides...
Article Excerpt: Marriott Exec on Innovation Team & Metrics
October 10, 2014 | By Scott Kirsner
Brian King of Marriott discusses the composition of the hotel company's innovation team, and how they measure results. Excerpt from our latest InnoLead live call.